Pedigree presents 'Tail Orchestra,' a commercial film project by BBDO New York that translates canine tail movements into a symphonic performance. The campaign utilizes a conceptual live-action technique, positioning an orchestra in a concert hall alongside dogs on elevated platforms to visually map physical motion to musical cues.
The execution blends documentary-style observation with formal production, resulting in a warm and cinematic aesthetic. The project was produced in collaboration with B-Reel Films, The Film Place, and FCNY, with music and sound design handled by Supreme Music GmbH, Supreme Music USA, and Machine. Post-production and visual effects were managed by Color Collective.
