Pedigree presents 'Tail Orchestra,' a commercial spot that blends orchestral performance with a lighthearted visual narrative. The piece centers on a traditional ensemble of musicians playing strings and brass instruments, orchestrated by a dog whose tail movements dictate the tempo of the performance.
Produced by B-Reel Films with creative direction from BBDO New York, the project utilizes live-action techniques to capture the interaction between the conductors and the orchestra. The production features a clean aesthetic, complemented by a bespoke score provided by Supreme Music USA.
