Paloma Wool
Featured Paloma Wool projects
This week's top Paloma Wool projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Paloma Wool · Paloma Wool F/W 2026 Campaign
The Paloma Wool Fall/Winter 2026 campaign is a fashion editorial series that explores movement and transition through the lens of multiple exposure photography. Creative director Carlota Guerrero and photographer Oliver Hadlee Pearch orchestrate a study of form and sequence, documenting the process of dressing within a minimalist, gridded studio environment. Featuring model Claire Marie, the visuals employ clean lighting and a layered, chronological narrative to showcase the collection's textures, from leather outerwear to vibrant knitwear. Stylist Emilie Kareh integrates disparate silhouettes into a cohesive aesthetic, supported by hair styling from Kalle Eklund, makeup by Manuela Pane, and casting by Simone Schofer. The project leans into editorial studio techniques to capture overlapping temporal moments.
Project Paloma Wool · Paloma Wool Man Spring 2026
For the Paloma Wool Man Spring 2026 campaign, the creative team leans into a quiet, contemplative aesthetic that perfectly captures the brand's signature blend of relaxed sophistication and artful textile play. Photographed by Esther Theaker, the editorial series trades high-gloss artifice for a grounded, human-centric approach, utilizing natural light to highlight the intricate fabric textures and layering choices curated by stylist Emilie Kareh. Model Noah Bates inhabits the collection with an ease that mirrors the campaign's minimalist ethos, moving between intimate, interior-focused portraiture and structured studio work. Hair stylist Itziar Nzang complements the overall vision with a soft, lived-in grooming style that keeps the focus squarely on the garments—from striped button-downs to bold, tiger-print knitwear. Whether captured against warm, terracotta walls or stark white studio backgrounds, the project avoids the typical rigidity of menswear editorial work, favoring a candid fluidity instead. By balancing studio strobe precision with the subtle, shifting moods of natural light, the campaign successfully elevates everyday staples into objects of artistic curiosity. It is a masterclass in modern lifestyle photography that remains firmly rooted in the brand's identity, inviting the viewer to appreciate the tactile quality of the collection through a lens of stillness, introspection, and thoughtful, everyday design.
Project Paloma Wool · Paloma Wool F/W 25
The Paloma Wool F/W 25 campaign captures an editorial narrative that merges contemporary fashion with domestic life. Shot by photographer Justin Leveritt with creative direction by Carlota Guerrero, the imagery juxtaposes high-fashion silhouettes against scenes of everyday household activity. Styling by Emilie Kareh integrates complex layering and textured knitwear, placing model Carol Monteiro within environments that feature children, toys, and kitchen interiors. Technically, the series employs a mix of natural light and raw flash, creating a tactile and clean aesthetic. The composition often utilizes layered framing, with foreground domestic vignettes contrasting against background studio-style sets. This approach balances the brand's apparel line with an authentic, lived-in atmosphere across both vertical and horizontal formats.
Project Paloma Wool · Paloma Wool A/W 2025 Campaign
The Paloma Wool A/W 2025 campaign explores a series of intimate, interior-focused portraits captured by photographers Carlota Guerrero and Justin Leveritt. The editorial fashion series leans into a clean, minimalist aesthetic, using warm indoor lighting to emphasize the textures of draped knits, structured tops, and layered silhouettes. Styling by Emilie Kareh anchors the collection within a domestic architectural setting, featuring wooden paneling and mirror reflections that add depth to the compositions. The project utilizes natural light to maintain a grounded atmosphere throughout the series, complemented by hair styling from Pablo Kuemin and makeup by Allie Smith.
Project Paloma Wool · Paloma Wool S/S 27
Paloma Wool presents its Spring/Summer 2027 collection through a series of editorial portraits that emphasize minimalist styling and contemporary textile combinations. Photographed by Annemarie Kuus, the campaign utilizes a clean, neutral studio setting and bright, natural light to draw focus toward the layered silhouettes and experimental fabric textures. Creative direction by Paloma Lanna and art direction by Carlota Guerrero guide the aesthetic, balancing soft lighting with sharp composition. The project features fashion styling by Emilie Kareh, with hair by Ramona Eschbach and makeup by Karin Westerlund. Casting by Simone Schofer and manicure by Lora de Sousa round out the production team for this designer fashion showcase.
Project Paloma Wool · Paloma Wool SS27
The Paloma Wool SS27 campaign captures a series of intimate, editorial vignettes that focus on the tactile nature of the collection. Photographed by Guen Fiore, the series utilizes soft, natural light to highlight the intricate layering, sheer fabrics, and architectural textures present throughout the designs. Set against a backdrop of domestic, wood-paneled interiors, the imagery emphasizes a contemporary and clean aesthetic. Stylist Emilie Kareh anchors the wardrobe choices, while hair styling by Ramona Eschbach and makeup by Karin Westerlund maintain a polished yet grounded look. The campaign features casting by Simone Schofer, with compositions that lean into an editorial and raw feel.
Project Paloma Wool · A/W 2026 collection
For its A/W 2026 collection, luxury fashion house Paloma Wool presents an evocative visual narrative that marries structural rigour with an intimate, lived-in sensibility. This editorial campaign, captured with a keen eye for architectural detail by photographer Hugo Bouteyre, moves through a series of modern, high-contrast interior spaces that serve as a clean backdrop for the brand's latest silhouettes. Stylist Emilie Kareh expertly balances the collection's disparate elements, pairing rich, smooth leather trench coats and sleek wedge heels with unexpected pops of vibrant pink and deep olive-green knits. The creative direction leans into editorial minimalism, utilizing natural light to define the space between the subjects and their urban surroundings. Hair stylist Ramona Eschbach and makeup artist Allie Smith enhance the quiet intensity of the models, focusing on soft skin textures and a serene, neutral aesthetic that allows the craftsmanship of the garments to take centre stage. From dramatic low-angle portraits that emphasize the height of a coat to surreal, high-angle shots incorporating shattered glass motifs, the project reads as a sophisticated exploration of form and texture. By grounding the styling in reality—often softened by quiet, lifestyle-driven compositions—the imagery establishes a compelling dialogue between the rigidity of the modern, glass-filled architecture and the warmth of the collection's textiles, resulting in a cohesive, refined statement for the new season.
Project Paloma Wool · Paloma Wool "PWMan" F/W 25 collection
Paloma Wool presents the PWMan Fall/Winter 2025 collection through a dual-location fashion portrait campaign. Captured by photographer Pavel Golik, the imagery explores a clean editorial aesthetic, contrasting stark indoor architectural elements with the soft, organic textures of a woodland setting. Fashion editor and stylist Brais Vilaso directs the wardrobe, featuring a layered approach to autumn apparel. The styling integrates dark knits, pinstripe tailoring, and accessories to create a cohesive look across the collection. Makeup artist Manuela Pane provides a neutral finish that supports the project's focus on material texture, utilizing natural light to define the silhouettes worn by model Johannes Aalto-Setala.
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