Paloma Wool: Paloma Wool "PWMan" F/W 25 collection

Nov 2025

Paloma Wool presents the PWMan Fall/Winter 2025 collection through a dual-location fashion portrait campaign. Captured by photographer Pavel Golik, the imagery explores a clean editorial aesthetic, contrasting stark indoor architectural elements with the soft, organic textures of a woodland setting. Fashion editor and stylist Brais Vilaso directs the wardrobe, featuring a layered approach to autumn apparel. The styling integrates dark knits, pinstripe tailoring, and accessories to create a cohesive look across the collection. Makeup artist Manuela Pane provides a neutral finish that supports the project's focus on material texture, utilizing natural light to define the silhouettes worn by model Johannes Aalto-Setala.