Paloma Wool: Paloma Wool A/W 2025 Campaign

Mar 2025

The Paloma Wool A/W 2025 campaign explores a series of intimate, interior-focused portraits captured by photographers Carlota Guerrero and Justin Leveritt. The editorial fashion series leans into a clean, minimalist aesthetic, using warm indoor lighting to emphasize the textures of draped knits, structured tops, and layered silhouettes. Styling by Emilie Kareh anchors the collection within a domestic architectural setting, featuring wooden paneling and mirror reflections that add depth to the compositions. The project utilizes natural light to maintain a grounded atmosphere throughout the series, complemented by hair styling from Pablo Kuemin and makeup by Allie Smith.

Editorial, Vertical, Clean, Warm

Hallway

Advertising Campaign