Paloma Wool: Paloma Wool SS27

Oct 2026

The Paloma Wool SS27 campaign captures a series of intimate, editorial vignettes that focus on the tactile nature of the collection. Photographed by Guen Fiore, the series utilizes soft, natural light to highlight the intricate layering, sheer fabrics, and architectural textures present throughout the designs. Set against a backdrop of domestic, wood-paneled interiors, the imagery emphasizes a contemporary and clean aesthetic. Stylist Emilie Kareh anchors the wardrobe choices, while hair styling by Ramona Eschbach and makeup by Karin Westerlund maintain a polished yet grounded look. The campaign features casting by Simone Schofer, with compositions that lean into an editorial and raw feel.

Editorial, Clean, Vertical

Natural light

Advertising Campaign, Lookbook