Paloma Wool

Feb 2026

For its A/W 2026 collection, luxury fashion house Paloma Wool presents an evocative visual narrative that marries structural rigour with an intimate, lived-in sensibility. This editorial campaign, captured with a keen eye for architectural detail by photographer Hugo Bouteyre, moves through a series of modern, high-contrast interior spaces that serve as a clean backdrop for the brand's latest silhouettes. Stylist Emilie Kareh expertly balances the collection's disparate elements, pairing rich, smooth leather trench coats and sleek wedge heels with unexpected pops of vibrant pink and deep olive-green knits. The creative direction leans into editorial minimalism, utilizing natural light to define the space between the subjects and their urban surroundings. Hair stylist Ramona Eschbach and makeup artist Allie Smith enhance the quiet intensity of the models, focusing on soft skin textures and a serene, neutral aesthetic that allows the craftsmanship of the garments to take centre stage. From dramatic low-angle portraits that emphasize the height of a coat to surreal, high-angle shots incorporating shattered glass motifs, the project reads as a sophisticated exploration of form and texture. By grounding the styling in reality—often softened by quiet, lifestyle-driven compositions—the imagery establishes a compelling dialogue between the rigidity of the modern, glass-filled architecture and the warmth of the collection's textiles, resulting in a cohesive, refined statement for the new season.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion