Paloma Wool: Paloma Wool F/W 25

Sep 2025

The Paloma Wool F/W 25 campaign captures an editorial narrative that merges contemporary fashion with domestic life. Shot by photographer Justin Leveritt with creative direction by Carlota Guerrero, the imagery juxtaposes high-fashion silhouettes against scenes of everyday household activity. Styling by Emilie Kareh integrates complex layering and textured knitwear, placing model Carol Monteiro within environments that feature children, toys, and kitchen interiors. Technically, the series employs a mix of natural light and raw flash, creating a tactile and clean aesthetic. The composition often utilizes layered framing, with foreground domestic vignettes contrasting against background studio-style sets. This approach balances the brand's apparel line with an authentic, lived-in atmosphere across both vertical and horizontal formats.

Lifestyle