Off White
Off-White's luxury streetwear and conceptual fashion campaigns across global style scenes
Featured Off White projects
This week's top Off White projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Off White · L/AB c/o Off-White
The L/AB c/o Off-White campaign captures the intersection of high-fashion street-style and raw, conceptual artistry. Photographer Luke Abby delivers a versatile visual narrative that moves fluidly between the gritty, industrial tension of urban settings and the stark, controlled precision of studio photography. By leveraging experimental techniques like long exposure and intentional motion blur alongside more traditional studio strobe setups, the work balances kinetic, high-energy imagery with calculated editorial minimalism. Stylist Georgia Pendlebury curates a look that emphasizes the brand’s iconic graphic language, utilizing the distinct diagonal striping and layered silhouettes to ground the collection in contemporary streetwear culture. The project is further elevated by the deliberate, moody atmosphere established through cinematic color grading and dramatic, low-key lighting, which brings an enigmatic quality to portraits of models Julez Smith and Vivian Wilson. With hair styling by Ruby Howes and makeup artistry by Leana Ardeleanu, the ensemble is polished yet retains an authentic, unrefined edge. Through this blend of live-action technique and graphic, rhythmic contact-sheet compositions, the campaign reads as an exploration of movement and identity within the fashion space. It successfully leans into a raw, atmospheric aesthetic that feels both elevated and grounded, showcasing a masterful command of texture and form while staying true to the bold, uncompromising vision associated with the Off-White brand identity.
Project Off White · Royal Feelings collection
Off-White consistently pushes the boundaries of contemporary luxury fashion, and their latest Royal Feelings collection campaign is no exception, masterfully bridging the gap between gritty urban transit and organic, botanical serenity. Shot by photographer Jasmina Martiradonna, the imagery leans into a striking juxtaposition, where the sterile, metallic environment of a subway car is subverted by a lush, floor-bound forest of moss and anthuriums. Model Katrine Steiness navigates this hybrid landscape with an effortless cool, perfectly embodying the high-low aesthetic that the house is renowned for. The fashion editorial features styling by Ib Kamara and Shaquille Ross Williams, who emphasize the collection's varsity-inspired silhouettes, leather accents, and clever denim cutouts against the backdrop of a rustic flower shop and the transit system. With hair by Daniela Magginetti and makeup by Tanja Friscic, the looks remain sharp and deliberate, utilizing natural light to accentuate the tactile qualities of suede, distressed denim, and metallic hardware. By framing the models within these contrasting settings, the campaign elevates the concept of transit into a curated, high-fashion narrative. This editorial exploration highlights a sophisticated balance between streetwear edge and ethereal floral elements, ensuring the brand remains at the forefront of the luxury fashion industry by consistently reinventing its visual identity through thoughtful, technique-driven storytelling.
Project Off White · Off-White “GLOBAL CITIZEN” Fall 2025
Off-White presents its “GLOBAL CITIZEN” Fall 2025 campaign, a collection of editorial portraits that explore the intersection of high-contrast streetwear and raw, industrial photography. Shot by photographer Lucrezia Ganazzoli, the series utilizes direct flash and heavy film grain to emphasize the tactile quality of the collection’s graphic textiles and layered silhouettes. The project features styling by Andra Amelia Buhai and Ib Kamara, focusing on elevated sportswear, including varsity jackets, graphic crewnecks, and oversized plaid outerwear. The visual language leans into a gritty aesthetic, utilizing monochrome palettes and analogue film techniques to create sharp textures and deep, moody shadows across the set.
Project Off White · STATE OF RESISTANCE
Off-White presents State of Resistance, an editorial campaign showcasing the brand’s latest aesthetic direction. The project features Lekan Bakare as the lead model, captured against a stark white backdrop to emphasize the interplay between form and graphic design. Photographer and creative director Ib Kamara leads the production, working alongside art director Anthony Bigazzi to craft a high-contrast visual language. The session, featuring hair styling by Virginie Pinto Moreira, centers on technical precision and crisp studio lighting to highlight the intricate details of the collection.
Project Off White · OFF-white F1 CAPSULE-COLLECTION
Off-White channels motorsport aesthetics for its F1 capsule collection, merging high-fashion streetwear with racing-inspired silhouettes. Photographed by Kristin-Lee Moolman, the campaign leans into a staged, graphic visual language, utilising set-dressed backdrops and printed track environments. Featuring model Etienne Maclaine, the series highlights the technical details of the apparel, including colour-blocked jackets, branded patches, and vibrant racing-themed graphics. The work employs a clean, editorial aesthetic, relying on crisp, even lighting to emphasize textures and bold palettes across a range of vertical-format portraiture.
Project Off White · SS25 men's collection UNITY
Off White showcases its SS25 men's collection, titled UNITY, through an editorial campaign captured by photographer Ilyes Griyeb. The series features model Sadhu Brotons across a range of intimate and urban settings, highlighting the season's focus on tailored outerwear and casual essentials. Technically grounded in natural light and analogue film aesthetics, the imagery transitions from domestic interiors to textured city streets. The collection details, including contrast stitching, graphic embroidery, and varsity-inspired hardware, are presented with a clean, candid perspective.
Project Off White · OFF-WHITE KIDS SS25
The OFF-WHITE KIDS SS25 campaign establishes a whimsical, high-energy aesthetic for the brand's latest childrenswear collection. Shot against a surreal, art-directed garden set, the imagery features artificial turf, oversized faux florals, and a classic picket fence staged against a painted blue sky. This consistent backdrop grounds the high-contrast streetwear looks in a playful, suburban atmosphere that feels both nostalgic and distinctly contemporary. Photographer Alessandro Burzigotti leans into a bright, saturated palette, using direct lighting to highlight the intricate graphic layering and branded utility pieces curated by fashion stylist Diletta Bonaiuti. Set designer Lorenzo Dispensa’s theatrical environment provides a clean, editorial structure, while hair stylist Giuseppe Lorusso completes the youthful, expressive look of the models. The result is a vivid, multi-layered visual narrative that emphasizes the collection's bold colour stories and graphic design.
Project Off White · Fall 2026
Off White presents the Fall 2026 collection, a designer fashion project that moves through a series of editorial and commercial portraits. The work captures the brand’s latest apparel, including graphic knitwear, patchwork denim, and structured outerwear, set against both controlled studio environments and artist-led interior spaces. Photographer Nicolò Parsenziani frames the collection using soft, natural light, emphasizing the technical detailing of the accessories and textiles. With styling by Shaquille Ross Williams and casting by Julia Asaro, the imagery features model Max Fauviau. The editorial series balances clean, vertical compositions with the tactile elements of a studio setting.
Project Off White · Vitkac collaboration
Off-White collaborates with luxury retailer Vitkac for an editorial campaign that captures a series of street-style portraits. Set against urban backdrops ranging from mist-covered city streets to industrial rooftops, the imagery focuses on the collection's heavy outerwear and graphic-heavy basics. The series, captured by photographer Greg Mikrut, employs a mix of natural light and high-contrast flash. These techniques highlight the technical details of the collection, such as exposed zipper hardware, custom blue typography, and layered textures. The visual narrative leans into moody, desaturated aesthetics and the cool, utilitarian sensibility of contemporary streetwear.
Project Off White · Off-White Pre-Fall 2025 Lookbook
Off-White unveils its Pre-Fall 2025 lookbook, a series of editorial portraits that focus on the collection's textural diversity and graphic detailing. The visuals, captured by photographer Kristin-Lee Moolman with creative direction from Ib Kamara, utilize a clean, minimal studio aesthetic to highlight intricate floral embroidery, denim ensembles, and tailored silhouettes. The project incorporates both controlled studio lighting and soft natural light, moving between vibrant color palettes and monochromatic looks. Art direction by Anthony Bigazzi and casting by Mischa Notcutt bring a cohesive tone to the imagery, which features models Seyi Adumati, Teddy Watson, and Vakare Steputyte.
Off White · Off White c/o Lily Allen
This fashion campaign for Off White features singer Lily Allen, captured in a series of looks that balance structured tailoring with ethereal design. The project leans into a clean, minimalist studio aesthetic, juxtaposing sharp blazers and gold accessories against the lightness of sheer tulle dresses. Produced by Love Song, the commercial work utilizes minimalist studio lighting to focus on textures and silhouettes. Sequences featuring Allen are interspersed with close-ups of orchids, maintaining a controlled, direct visual narrative throughout the horizontal video content.
Project Off White · Off White Social Campaign
Off-White expands its latest collection through a targeted social campaign that highlights the interplay between streetwear silhouettes and contemporary portraiture. The imagery employs a minimalist aesthetic, utilizing a clean white studio backdrop to bring focus to the intricate graphic details of the apparel and footwear. The series, captured by photographer Pietro Cocco, leans into a sharp, editorial sensibility. Fashion styling by Diletta Bonaiuti emphasizes textured fabrics and pattern coordination, while makeup by Michiko Ikeda maintains a refined, understated finish. Across the campaign, the work documents a mix of accessory-focused shots and portraiture, utilizing natural light to define the form and texture of the pieces.
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