Off White: Vitkac collaboration

Nov 2023

Off-White collaborates with luxury retailer Vitkac for an editorial campaign that captures a series of street-style portraits. Set against urban backdrops ranging from mist-covered city streets to industrial rooftops, the imagery focuses on the collection's heavy outerwear and graphic-heavy basics. The series, captured by photographer Greg Mikrut, employs a mix of natural light and high-contrast flash. These techniques highlight the technical details of the collection, such as exposed zipper hardware, custom blue typography, and layered textures. The visual narrative leans into moody, desaturated aesthetics and the cool, utilitarian sensibility of contemporary streetwear.