Off White

Jun 2026

The L/AB c/o Off-White campaign captures the intersection of high-fashion street-style and raw, conceptual artistry. Photographer Luke Abby delivers a versatile visual narrative that moves fluidly between the gritty, industrial tension of urban settings and the stark, controlled precision of studio photography. By leveraging experimental techniques like long exposure and intentional motion blur alongside more traditional studio strobe setups, the work balances kinetic, high-energy imagery with calculated editorial minimalism. Stylist Georgia Pendlebury curates a look that emphasizes the brand’s iconic graphic language, utilizing the distinct diagonal striping and layered silhouettes to ground the collection in contemporary streetwear culture. The project is further elevated by the deliberate, moody atmosphere established through cinematic color grading and dramatic, low-key lighting, which brings an enigmatic quality to portraits of models Julez Smith and Vivian Wilson. With hair styling by Ruby Howes and makeup artistry by Leana Ardeleanu, the ensemble is polished yet retains an authentic, unrefined edge. Through this blend of live-action technique and graphic, rhythmic contact-sheet compositions, the campaign reads as an exploration of movement and identity within the fashion space. It successfully leans into a raw, atmospheric aesthetic that feels both elevated and grounded, showcasing a masterful command of texture and form while staying true to the bold, uncompromising vision associated with the Off-White brand identity.

Lifestyle

Streetwear, Fashion