Off White
SS25 men's collection UNITY
Brand
ProjectSS25 men's collection UNITY
Date
Jan 2025
Description
Off White showcases its SS25 men's collection, titled UNITY, in an editorial campaign featuring model Sadhu Brotons. Photographed by Ilyes Griyeb, the series explores the collection across a mix of domestic and urban environments, grounding the designer fashion pieces in both intimate and street-level settings. The imagery utilizes natural light to highlight the garment details, from contrast-stitched tailoring to graphic-heavy outerwear and varsity-inspired pieces. With an aesthetic defined by its clean composition and analogue / film texture, the campaign captures the collection's focus on structured silhouettes and functional urban wear.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Jet Black
Context
Advertising Campaign, Lookbook
Associated creatives
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