Off White: OFF-WHITE KIDS SS25

Feb 2025

The OFF-WHITE KIDS SS25 campaign establishes a whimsical, high-energy aesthetic for the brand's latest childrenswear collection. Shot against a surreal, art-directed garden set, the imagery features artificial turf, oversized faux florals, and a classic picket fence staged against a painted blue sky. This consistent backdrop grounds the high-contrast streetwear looks in a playful, suburban atmosphere that feels both nostalgic and distinctly contemporary. Photographer Alessandro Burzigotti leans into a bright, saturated palette, using direct lighting to highlight the intricate graphic layering and branded utility pieces curated by fashion stylist Diletta Bonaiuti. Set designer Lorenzo Dispensa’s theatrical environment provides a clean, editorial structure, while hair stylist Giuseppe Lorusso completes the youthful, expressive look of the models. The result is a vivid, multi-layered visual narrative that emphasizes the collection's bold colour stories and graphic design.

Editorial, Vertical, Warm, Clean

Natural light

Set-dressed

Advertising Campaign