Off White

Feb 2025

Off-White embraces a whimsical, subverted take on childhood innocence for its SS25 campaign. The project centres on a meticulously art-directed garden set, where high-contrast graphic streetwear meets the surreal artifice of faux-grass turf, scattered silk flowers, and classic white picket fences set against painted, cloud-filled skies. Photographer Alessandro Burzigotti captures the collection through a saturated, high-energy lens, leaning into playful poses and candid interactions. The visual language—characterised by direct, clean lighting and a vibrant colour palette—frames the youthful silhouettes, ranging from varsity jackets and quilted vests to layered hoodies and branded utility wear. Fashion styling by Diletta Bonaiuti grounds the surreal environment with layered streetwear textures, while hair by Giuseppe Lorusso and elaborate set design by Lorenzo Dispensa complete the staged, retro-inspired aesthetic.

Editorial, Vertical, Warm, Clean

Natural light

High Street Fashion

Set-dressed

Advertising Campaign