Off White
Off White Social Campaign


Brand
ProjectOff White Social Campaign
Date
Dec 2024
Description
Off White presents this social campaign, a series of portraits that lean into clean, minimalist aesthetics to showcase current apparel and footwear collections. The imagery utilises a white studio backdrop to highlight textures in patterned denim and streetwear silhouettes. The project features photography by Pietro Cocco, who employs crisp lighting to accentuate the detailed graphic elements of the clothing. The creative direction is supported by fashion styling from Diletta Bonaiuti and makeup application by Michiko Ikeda, maintaining a focus on editorial composition and structured styling.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Streetwear
Color
Pure White
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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