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Young man wearing a patterned shirt and fur hat looking down at a decorated sneaker pulled from a white shoebox.
Man holding a child while wearing patterned denim jacket and pants against a bright white background
Young man wearing a patterned shirt and fur hat looking down at a decorated sneaker pulled from a white shoebox.
Man holding a child while wearing patterned denim jacket and pants against a bright white background

Off White Off White Social Campaign 2024

About

Off-White expands its latest collection through a targeted social campaign that highlights the interplay between streetwear silhouettes and contemporary portraiture. The imagery employs a minimalist aesthetic, utilizing a clean white studio backdrop to bring focus to the intricate graphic details of the apparel and footwear. The series, captured by photographer Pietro Cocco, leans into a sharp, editorial sensibility. Fashion styling by Diletta Bonaiuti emphasizes textured fabrics and pattern coordination, while makeup by Michiko Ikeda maintains a refined, understated finish. Across the campaign, the work documents a mix of accessory-focused shots and portraiture, utilizing natural light to define the form and texture of the pieces.

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