Nu Icons
Featured Nu Icons projects
This week's top Nu Icons projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Nu Icons · Orbital
Orbital is a campaign by Nu Icons that showcases a collection of luxury accessories and fine jewellery through a series of refined product images. The visual direction leans into a sleek, commercial aesthetic, utilizing deep blue and muted purple gradients to frame high-end watches, handbags, fragrance, and ornate jewellery. Captured by photographer Calvin Pausania, the work employs precise studio lighting to accentuate the textures of leather, precious metals, and diamond facets. The imagery frequently incorporates abstract spherical elements and floating compositions, often blending traditional studio photography with 3D render and CGI techniques to achieve a clean, futuristic look.
Project Nu Icons · Nu Icons #36 Finesse Covers
Nu Icons #36 Finesse Covers presents a series of fashion editorials centered on luxury accessories and avant-garde beauty aesthetics. Photographers Mikael Schulz, Philipp Jelenska, and Vincent Kabbara collaborate to capture high-contrast imagery, utilizing natural light and clean, minimalist compositions to emphasize sculptural details in jewelry and timepieces. The series features models Maxime Laval, Mameanta Wade, and Nyayop Toang. The visual identity of the project is defined by precise beauty work, with hair styling by Gavin Harwin and Mijo Majhen, and makeup artistry provided by Hind Sousan and Steven Canavan. Each portrait leverages distinct color palettes, ranging from neutral grey backdrops to warm, textured gradients.
Project Nu Icons · Photography by Vincent Kabbara
This fashion editorial series for Nu Icons showcases a series of striking portraits and accessory-focused compositions captured by photographer Vincent Kabbara. The work leans into high-contrast aesthetics and bold color blocking, utilizing vibrant backdrops that range from saturated yellow-green gradients to deep, painterly textures. The series features model Mameanta Wade, with makeup artistry by Hind Sousan. The imagery highlights intricate textures—from tactile knits and metallic embellishments to voluminous hair styling—all rendered through clean, editorial lighting techniques that emphasize sculptural silhouettes and sharp, graphic lines. Incorporating elements of chiaroscuro and analogue-inspired film looks, the project maintains a consistent focus on high-fashion detail.
Project Nu Icons · Spring It On!
Nu Icons launches the Spring It On! beauty campaign, an editorial showcase focusing on graphic cosmetics and experimental textures. Photographed by Mikael Schulz, the project highlights high-impact artistry through a series of close-up portraits and macro details. The imagery leans into saturated colour palettes and high-contrast lighting, often pairing vivid tones like turquoise, plum, and neon purple with clean studio backdrops. The editorial features model Nyayop Toang, with hair styling by Gavin Harwin and makeup by Steven Canavan, who integrate detailed brushwork and sculptural elements into the visuals. The collection emphasizes clean, graphic lines and intentional textural overlays to highlight the specific pigments and application techniques of the cosmetics.
Project Nu Icons · COUTURE TIME W/ @dior HORLOGERIE
In a striking collision between traditional luxury and experimental beauty, Nu Icons presents Couture Time, a campaign that recontextualizes the refined precision of Dior Horlogerie through an avant-garde lens. The series pushes the boundaries of typical watch advertising, shifting focus from pure commercial display to an intimate, high-fashion exploration of color and texture. Photographer Jabe captures a series of editorial portraits that lean into a minimalist aesthetic, utilizing stark white backgrounds and precise studio strobe lighting to isolate the intricate details of the timepieces. The project is defined by its bold chromatic palette, where vibrant lime greens, soft pinks, and punchy yellows serve as the primary conduits for visual storytelling. Key to the project’s success is the sophisticated makeup artistry that blends seamlessly with the hardware, treating the skin as a canvas for hand-painted floral motifs and neon-accented macro work. Ryoji Imaizumi lends a crucial sense of organic movement through voluminous, natural hair styling, while Cecilia Abbas provides meticulous manicurist detail that elevates the tactile nature of the wrist-focused shots. Model Victoria Volt anchors the narrative, moving effortlessly between classic beauty poses and experimental macro close-ups. By prioritizing a clean, high-key lighting approach, the imagery successfully bridges the gap between high-end horology and contemporary editorial minimalism, proving that luxury accessories can be as expressive and artistic as the faces that wear them.
Project Nu Icons · Nu Icons April 2026 Cover
For the April 2026 issue of Nu Icons, the creative team has delivered a masterclass in editorial fashion photography, stripping away the superfluous to highlight the intersection of form and identity. The cover project pivots on a series of arresting portraits that lean into the power of silhouette, utilizing crisp studio strobe lighting to emphasize the architectural nature of the subjects' avant-garde headwear. By pairing a stark, featureless white background with dramatic black leather pieces that curve and extend in wing-like formations, the imagery achieves a striking, graphic minimalism that demands attention. Photographer Calvin Pausania skillfully captures a direct, composed gaze from his subjects, ensuring that the structural complexity of the accessories never overshadows the humanity of the portrait. The deliberate choice to focus on skin texture and sharp, geometric silhouettes speaks to an aesthetic defined by precision and control, while the subtle inclusion of metallic accents provided by the manicurist Fanny Wonyu adds a necessary layer of tactile detail to the composition. This work reads as a sophisticated exploration of modern editorial style, where the clean execution and technical mastery of the studio environment transform the human subject into a living sculpture. It is a refined display of visual storytelling that confirms the enduring potency of the portrait as a vehicle for high-concept fashion narratives.
Project Nu Icons · Special Chanel
Special Chanel by Nu Icons presents a sophisticated intersection of high-fashion editorial and alpine-inspired luxury. This project leans into a wintry aesthetic, contrasting the stark, minimalist beauty of snow-covered mountain landscapes with the intricate textures of tweed, faux fur, and quilted puffer materials. Captured with a blend of natural light and studio strobe, the series functions as a visual study in cold-weather elegance. Photographer Jabe expertly directs the narrative, framing models Aissatou Barry and Yuqing Zhang within high-contrast environments that emphasize both raw textures and the precision of the brand's iconic logo branding. The project is distinguished by its meticulous attention to grooming and detail, featuring hair styling by Ryoji Imaizumi and dramatic, avant-garde makeup artistry by Clotilde Puvis de Chavannes. From iridescent metallic pigments and graphic winged eyeliner to shimmering silver eyeshadow, the beauty looks serve as a contemporary counterpoint to the rugged outdoor setting. The result is a series of cinematic portraits that channel a modern, alpine-chic atmosphere. By focusing on tight, symmetrical compositions and a desaturated palette, the project elevates classic winter tropes into a bold, editorial statement that highlights the intersection of technical performance apparel and heritage luxury design.
Project Nu Icons · Special Haute Joaillerie
The Special Haute Joaillerie campaign for Nu Icons presents a masterclass in editorial jewellery photography, seamlessly blending high-end luxury with avant-garde conceptual art. Under the sharp creative vision of photographer Jabe, the series leans into a polished, minimalist aesthetic defined by tight, intimate portraiture. Each frame serves as a study in contrast, utilizing low-key chiaroscuro lighting to elevate the intricate craftsmanship of diamond-encrusted necklaces, oversized crystal earrings, and ornate statement rings. The visual narrative is anchored by a deep navy blue palette that provides a consistent, moody backdrop, allowing the brilliant facets of sapphires and pavé diamonds to emerge as the central protagonists. Makeup artist Clotilde Puvis de Chavannes plays a pivotal role in the project's identity, employing high-contrast techniques such as wet-look hairstyles, metallic lip applications, and precise, graphic cobalt eyeliner to echo the sculptural nature of the jewellery pieces. By weaving in surrealist touches—ranging from subtle double-exposure mountain landscapes to delicate 3D visual effects—the collection transcends traditional accessory advertising. The result is a cinematic and sophisticated showcase that feels both timeless and aggressively contemporary, prioritizing texture and intense color saturation to leave a lasting, high-fashion impact. It is an exploration of the interplay between human skin and metallic adornment, expertly executed with precision and dramatic flair.
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