Nu Icons
Featured Nu Icons projects
This week's top Nu Icons projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Nu Icons · Orbital
Orbital is a campaign by Nu Icons that showcases a collection of luxury accessories and fine jewellery through a series of refined product images. The visual direction leans into a sleek, commercial aesthetic, utilizing deep blue and muted purple gradients to frame high-end watches, handbags, fragrance, and ornate jewellery. Captured by photographer Calvin Pausania, the work employs precise studio lighting to accentuate the textures of leather, precious metals, and diamond facets. The imagery frequently incorporates abstract spherical elements and floating compositions, often blending traditional studio photography with 3D render and CGI techniques to achieve a clean, futuristic look.
Project Nu Icons · Nu Icons #36 Finesse Covers
Nu Icons #36 Finesse Covers presents a series of fashion editorials centered on luxury accessories and avant-garde beauty aesthetics. Photographers Mikael Schulz, Philipp Jelenska, and Vincent Kabbara collaborate to capture high-contrast imagery, utilizing natural light and clean, minimalist compositions to emphasize sculptural details in jewelry and timepieces. The series features models Maxime Laval, Mameanta Wade, and Nyayop Toang. The visual identity of the project is defined by precise beauty work, with hair styling by Gavin Harwin and Mijo Majhen, and makeup artistry provided by Hind Sousan and Steven Canavan. Each portrait leverages distinct color palettes, ranging from neutral grey backdrops to warm, textured gradients.
Project Nu Icons · Photography by Vincent Kabbara
This fashion editorial series for Nu Icons showcases a series of striking portraits and accessory-focused compositions captured by photographer Vincent Kabbara. The work leans into high-contrast aesthetics and bold color blocking, utilizing vibrant backdrops that range from saturated yellow-green gradients to deep, painterly textures. The series features model Mameanta Wade, with makeup artistry by Hind Sousan. The imagery highlights intricate textures—from tactile knits and metallic embellishments to voluminous hair styling—all rendered through clean, editorial lighting techniques that emphasize sculptural silhouettes and sharp, graphic lines. Incorporating elements of chiaroscuro and analogue-inspired film looks, the project maintains a consistent focus on high-fashion detail.
Project Nu Icons · Spring It On!
Nu Icons launches the Spring It On! beauty campaign, an editorial showcase focusing on graphic cosmetics and experimental textures. Photographed by Mikael Schulz, the project highlights high-impact artistry through a series of close-up portraits and macro details. The imagery leans into saturated colour palettes and high-contrast lighting, often pairing vivid tones like turquoise, plum, and neon purple with clean studio backdrops. The editorial features model Nyayop Toang, with hair styling by Gavin Harwin and makeup by Steven Canavan, who integrate detailed brushwork and sculptural elements into the visuals. The collection emphasizes clean, graphic lines and intentional textural overlays to highlight the specific pigments and application techniques of the cosmetics.
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