Nu Icons
Spring It On!
Brand
ProjectSpring It On!
Date
Apr 2025
Description
Spring It On! is a beauty editorial campaign for Nu Icons, showcasing a series of portraits that lean into graphic makeup application and high-contrast color palettes. Photographer Mikael Schulz leads the visual execution, capturing a range of saturated tones and sharp macro perspectives that emphasize detailed cosmetic textures. The series features model Nyayop Toang, with hair styling by Gavin Harwin and makeup artistry by Steven Canavan. The imagery utilizes a mix of clean studio lighting and neon color washes, incorporating techniques like high-key lighting and textured overlays to define the brand's polished aesthetic.
Style
Editorial, Horizontal, Clean
Industries
Cosmetics
Context
Editorial
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