Nu Icons launches the Spring It On! beauty campaign, an editorial showcase focusing on graphic cosmetics and experimental textures. Photographed by Mikael Schulz, the project highlights high-impact artistry through a series of close-up portraits and macro details.
The imagery leans into saturated colour palettes and high-contrast lighting, often pairing vivid tones like turquoise, plum, and neon purple with clean studio backdrops. The editorial features model Nyayop Toang, with hair styling by Gavin Harwin and makeup by Steven Canavan, who integrate detailed brushwork and sculptural elements into the visuals. The collection emphasizes clean, graphic lines and intentional textural overlays to highlight the specific pigments and application techniques of the cosmetics.
