Nu Icons

Dec 2025

The Special Haute Joaillerie campaign for Nu Icons presents a masterclass in editorial jewellery photography, seamlessly blending high-end luxury with avant-garde conceptual art. Under the sharp creative vision of photographer Jabe, the series leans into a polished, minimalist aesthetic defined by tight, intimate portraiture. Each frame serves as a study in contrast, utilizing low-key chiaroscuro lighting to elevate the intricate craftsmanship of diamond-encrusted necklaces, oversized crystal earrings, and ornate statement rings. The visual narrative is anchored by a deep navy blue palette that provides a consistent, moody backdrop, allowing the brilliant facets of sapphires and pavé diamonds to emerge as the central protagonists. Makeup artist Clotilde Puvis de Chavannes plays a pivotal role in the project's identity, employing high-contrast techniques such as wet-look hairstyles, metallic lip applications, and precise, graphic cobalt eyeliner to echo the sculptural nature of the jewellery pieces. By weaving in surrealist touches—ranging from subtle double-exposure mountain landscapes to delicate 3D visual effects—the collection transcends traditional accessory advertising. The result is a cinematic and sophisticated showcase that feels both timeless and aggressively contemporary, prioritizing texture and intense color saturation to leave a lasting, high-fashion impact. It is an exploration of the interplay between human skin and metallic adornment, expertly executed with precision and dramatic flair.

Editorial, Vertical

Studio strobe, Low-key / chiaroscuro

Jewellery, Fashion