Nu Icons

Dec 2025

Special Chanel by Nu Icons presents a sophisticated intersection of high-fashion editorial and alpine-inspired luxury. This project leans into a wintry aesthetic, contrasting the stark, minimalist beauty of snow-covered mountain landscapes with the intricate textures of tweed, faux fur, and quilted puffer materials. Captured with a blend of natural light and studio strobe, the series functions as a visual study in cold-weather elegance. Photographer Jabe expertly directs the narrative, framing models Aissatou Barry and Yuqing Zhang within high-contrast environments that emphasize both raw textures and the precision of the brand's iconic logo branding. The project is distinguished by its meticulous attention to grooming and detail, featuring hair styling by Ryoji Imaizumi and dramatic, avant-garde makeup artistry by Clotilde Puvis de Chavannes. From iridescent metallic pigments and graphic winged eyeliner to shimmering silver eyeshadow, the beauty looks serve as a contemporary counterpoint to the rugged outdoor setting. The result is a series of cinematic portraits that channel a modern, alpine-chic atmosphere. By focusing on tight, symmetrical compositions and a desaturated palette, the project elevates classic winter tropes into a bold, editorial statement that highlights the intersection of technical performance apparel and heritage luxury design.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion