Net-A-Porter

Dec 2025

The Alaia PS26 X Net-A-Porter collaboration serves as a masterclass in modern luxury fashion house aesthetics, stripping away the superfluous to celebrate the architectural integrity of the garment. Through a series of sharply defined frames, the campaign leans into a timeless editorial sensibility that foregrounds the relationship between the silhouette and the wearer. Photographer Georgia Devey Smith employs a precise interplay of studio strobe and soft natural light to emphasize the deep textures of suede and denim, while the minimalist backdrops ensure that the sculptural quality of the Alaia collection takes center stage. Art directed by Charlotte Rayner, the imagery captures a sophisticated, monochromatic elegance that is both grounded and avant-garde. Stylist Sabina Khan curates a look that balances fluid lines with structured accessories, allowing the model, Vanessa Becker, to inhabit the space with a poised, deliberate confidence. The project is underscored by the refined grooming of hair stylist Naoki Komiya and makeup artist Crystabel Efemena Riley, who collectively maintain a clean, high-key aesthetic throughout. By utilizing deliberate portrait techniques and a stark, cinematic composition, the project effectively communicates the narrative of a brand deeply rooted in craft. This collaboration represents an essential alignment for Net-A-Porter, showcasing a vision where restraint functions as the ultimate expression of style in the contemporary luxury market.

Editorial, Vertical

Studio strobe, Natural light

Luxury Fashion Houses, Fashion