Net-A-Porter

NET-A-PORTER X GUCCI

Brand

Net-A-Porter

ProjectNET-A-PORTER X GUCCI

Date

Sep 2025

Description

Net-A-Porter and Gucci partner for this fashion editorial campaign, capturing a series of stylized looks modeled by Lotte Bella Tscharntke. The production leans into a retro aesthetic, utilizing soft light and moody studio environments to present a collection that balances vintage silhouettes with contemporary luxury details. Photographer Victor Brun and fashion editor Elizabeth Fraser-Bell oversee the visual direction, utilizing styling elements such as wireframe aviator glasses, silk headscarves, and layered lace and tweed. The editorial work is complemented by hair styling from Pål Berdahl and makeup artistry by Anne Sophie Costa, maintaining a consistent 1960s-inspired tone across the vertical compositions.

Style

Editorial, Vertical, Retro

Techniques

Soft Light

Industries

Luxury Fashion Houses

Background

Textured Backdrop

Context

Editorial