Myer

Myer · Share the Joy

Myer · My Store Is | Issac Quaynor

Myer presents a commercial spotlight on professional athlete Issac Quaynor, capturing his personal journey through a fusion of heritage and contemporary style. The narrative leans into the subject's professional background and family history, alternating between candid storytelling and formal portraiture. Produced by Howatson+Company, the film utilizes a warm aesthetic palette and live-action technique to bridge archival footage with modern, tailored wardrobe selections. The work highlights the intersection of personal identity and everyday fashion through a series of intimate, studio-based interviews.

Myer · My Store Is | Yianna and Kat Velos

The 'My Store Is' campaign for Myer features Yianna and Kat Velos, capturing candid family heritage stories in a garden setting. The project uses a documentary-style approach, focusing on personal narratives and table-side conversation alongside vignettes of heritage objects and fresh produce. Developed by the team at Howatson+Company, the production leans into a clean, live-action technique with warm lighting, presented in a vertical format. The execution highlights the retail brand through a series of intimate, interview-led segments.

Myer · My Store Is | Rome Champion

Myer introduces 'My Store Is | Rome Champion,' a promotional fashion campaign that explores the intersection of personal style and cinematic narrative. Featuring Rome Champion, the project captures a series of dynamic sequences set across disparate environments, ranging from darkened cinema halls to illuminated, minimalist showrooms. Produced by Howatson+Company, who also spearheaded the creative direction, the commercial utilizes live-action techniques, slow-motion sequences, and vibrant neon lighting to emphasize contemporary streetwear silhouettes. The visual language blends finished shots with behind-the-scenes glimpses and graphic text overlays to maintain a raw, high-energy aesthetic.

Myer · My Store TOPSHOP, Olivia De Jonge

Myer introduces the My Store TOPSHOP collection in this fashion campaign featuring actress Olivia De Jonge. The creative, developed by Howatson+Company, highlights a range of apparel including denim shirts, tailored vests, and graphic tees within a studio environment. The promotional video leans into a clean, live-action technique, alternating between high-energy studio segments and intimate interview moments. With a visual language that incorporates vibrant blue backdrops alongside black-and-white framing, the project maintains a distinct commercial aesthetic throughout.

Myer · My Store TOPSHOP, Bella McGoldrick

Myer introduces a brand campaign featuring artist Bella McGoldrick, focusing on her creative process and personal approach to style. The promotional video weaves together candid interview segments with studio-based fashion vignettes, showcasing a range of denim and layered apparel within both minimalist and eclectic environments. Developed in collaboration with Howatson+Company, the project highlights the interplay between personal artistry and fashion. The commercial execution makes use of live-action technique to capture candid moments, set against a clean, vertical format that frames the artist in her workspace and studio settings.

Myer · My Store TOPSHOP, Guy Vadas

This behind-the-scenes fashion film for Myer introduces the latest Topshop collection through a series of dynamic studio setups. The project, produced by Howatson+Company, captures the seasonal streetwear and denim pieces in a fast-paced format that blends commercial product shots with candid moments from the studio floor. Directed by Guy Vadas, the campaign utilizes a saturated color palette and live-action techniques to emphasize the brand's contemporary aesthetic. Interview segments provide additional context, grounding the fashion-focused visuals within the creative atmosphere of the shoot.

Myer · You Give Me Something (Christmas 2025)