Myer
My Store TOPSHOP, Guy Vadas
Brand
ProjectMy Store TOPSHOP, Guy Vadas
Date
Feb 2026
Description
Myer introduces a dedicated showcase for Topshop, capturing a contemporary streetwear and denim range through a commercial fashion lens. Directed by Guy Vadas, the project utilizes live-action techniques alongside a saturated aesthetic to highlight the collection's graphic tees and denim layering. The production bridges formal studio photography with candid behind-the-scenes interactions. The visuals are punctuated by a Super 8 / 16mm look, grounding the high-street fashion presentation in a dynamic, tactile texture.
Style
Horizontal, Commercial, Saturated
Techniques
Super 8 / 16mm
Industries
High Street Fashion
Color
Sky Blue
Jet Black
Pure White
Background
Coloured Seamless
Context
Social Media / Short Form Video
Associated creatives
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