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Myer: My Store TOPSHOP, Olivia De Jonge

Brand
Date

Feb 2026

Description

Myer introduces the My Store TOPSHOP collection in this fashion campaign featuring actress Olivia De Jonge. The creative, developed by Howatson+Company, highlights a range of apparel including denim shirts, tailored vests, and graphic tees within a studio environment. The promotional video leans into a clean, live-action technique, alternating between high-energy studio segments and intimate interview moments. With a visual language that incorporates vibrant blue backdrops alongside black-and-white framing, the project maintains a distinct commercial aesthetic throughout.

Style

Lifestyle, Vertical, Commercial, Clean

Color
Sky Blue
Jet Black
Pure White
Background

White Seamless

Context

Advertising Campaign, Brand Film / Corporate Video

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