Myer: My Store Is | Yianna and Kat Velos
Brand
Date
Mar 2026
Description
The 'My Store Is' campaign for Myer features Yianna and Kat Velos, capturing candid family heritage stories in a garden setting. The project uses a documentary-style approach, focusing on personal narratives and table-side conversation alongside vignettes of heritage objects and fresh produce. Developed by the team at Howatson+Company, the production leans into a clean, live-action technique with warm lighting, presented in a vertical format. The execution highlights the retail brand through a series of intimate, interview-led segments.
Style
Documentary, Vertical, Warm, Clean
Industries
Color
Chocolate
Denim
Background
Garden
Context
Brand Film / Corporate Video
Associated creatives
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