Myer
My Store Is | Yianna and Kat Velos
Brand
Date
Mar 2026
Description
Myer introduces a personal look at its 'My Store Is' campaign, featuring Yianna and Kat Velos. The project adopts a documentary-style format to explore themes of heritage and connection, focusing on the candid storytelling of the subjects within a garden setting. Produced by Howatson+Company, the film utilizes a live-action technique to capture the interaction between the two women as they revisit family memories. The aesthetic leans into a clean, warm visual language, prioritizing natural framing to ground the narrative in a relaxed, domestic atmosphere.
Style
Documentary, Vertical, Warm, Clean
Industries
Department Stores
Color
Chocolate
Denim
Background
Garden
Context
Brand Film / Corporate Video
Associated creatives
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