Myer
My Store TOPSHOP, Bella McGoldrick
Brand
Date
Feb 2026
Description
Myer introduces a brand campaign spotlighting artist Bella McGoldrick, capturing her creative perspective within the My Store TOPSHOP collection. The commercial video leans into a live-action technique, moving between a bright studio setting and an eclectic art workspace. Produced by Howatson+Company, the film focuses on McGoldrick’s personal style through candid interview segments and behind-the-scenes moments. The narrative highlights the intersection of art and apparel, featuring varied looks from denim ensembles to layered outerwear in a clean, high-contrast visual format.
Style
Vertical, Commercial, Clean
Industries
Luxury Fashion Houses
Color
Camel
Pure White
Jet Black
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
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