Myer: My Store TOPSHOP, Bella McGoldrick
Brand
Date
Feb 2026
Description
Myer introduces a brand campaign featuring artist Bella McGoldrick, focusing on her creative process and personal approach to style. The promotional video weaves together candid interview segments with studio-based fashion vignettes, showcasing a range of denim and layered apparel within both minimalist and eclectic environments. Developed in collaboration with Howatson+Company, the project highlights the interplay between personal artistry and fashion. The commercial execution makes use of live-action technique to capture candid moments, set against a clean, vertical format that frames the artist in her workspace and studio settings.
Style
Vertical, Commercial, Clean
Industries
Color
Camel
Pure White
Jet Black
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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