Myer
My Store Is | Issac Quaynor
Brand
ProjectMy Store Is | Issac Quaynor
Date
Mar 2026
Description
Myer presents a profile of Issac Quaynor in this commercial spot, exploring the intersection of heritage, professional athletics, and personal style. The narrative captures the subject's evolution through a mix of archival imagery and contemporary portraiture. Produced by Howatson+Company, the film leans into a warm aesthetic, balancing studio settings with interior scenes to frame the subject's approach to everyday fashion. The execution utilizes live-action technique and a vertical orientation to highlight individual identity and self-expression.
Style
Vertical, Commercial, playful, Warm
Industries
Big Box Retail
Color
Medium Grey
Pure White
Jet Black
Background
Set-dressed
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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