Myer
My Store Is | Rome Champion
Brand
ProjectMy Store Is | Rome Champion
Date
Mar 2026
Description
Myer introduces a new brand campaign, 'My Store Is | Rome Champion,' spotlighting the intersection of streetwear and personal expression. The commercial features athlete Rome Champion navigating a variety of cinematic environments, from atmospheric theater spaces to highly styled showroom sets. Developed by Howatson+Company, the production leans into a dynamic aesthetic, utilizing live-action techniques and slow motion to capture movement. The visual language is punctuated by neon lighting and graphic overlays, emphasizing a layered, contemporary look that highlights current seasonal fashion.
Style
Horizontal, Commercial, Neon
Techniques
Slow motion
Industries
High Street Fashion
Color
Navy
Pure White
Jet Black
Context
TVC / TV Commercial
Associated creatives
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