Myer My Store Is | Rome Champion 2026

About

Myer introduces 'My Store Is | Rome Champion,' a promotional fashion campaign that explores the intersection of personal style and cinematic narrative. Featuring Rome Champion, the project captures a series of dynamic sequences set across disparate environments, ranging from darkened cinema halls to illuminated, minimalist showrooms. Produced by Howatson+Company, who also spearheaded the creative direction, the commercial utilizes live-action techniques, slow-motion sequences, and vibrant neon lighting to emphasize contemporary streetwear silhouettes. The visual language blends finished shots with behind-the-scenes glimpses and graphic text overlays to maintain a raw, high-energy aesthetic.