Moda Operandi
Moda Operandi's curated designer fashion campaigns across editorial, jewellery and resort wear
Featured Moda Operandi projects
This week's top Moda Operandi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Moda Operandi · Moda Operandi x Cara Cara
The Moda Operandi x Cara Cara campaign captures a sophisticated equestrian-inspired narrative, blending rustic pastoral charm with the polished precision of luxury fashion houses. Photographer Claiborne Swanson Frank leans into a cinematic, naturalistic aesthetic, utilizing soft, diffused daylight and the golden hour to elevate the collection’s rich tactile textures. Throughout the series, model Georgia Chambers embodies a serene, composed presence, moving seamlessly from verdant open meadows to intimate interactions with horses against white picket fences. The imagery employs a lifestyle editorial approach, prioritizing clean compositions that highlight the intricate details of the clothing, such as suede fringe, structured tweed, and velvet tailoring. By integrating live-action techniques with a warm, earthy color palette, the campaign feels less like a traditional commercial and more like a narrative portrait of country living. The deliberate use of natural light ensures the focus remains on the interplay between the sophisticated garments and the rugged, verdant landscape. Every frame is carefully constructed, from the inclusion of equestrian motifs to the subtle, matte finish of the textiles, crafting a cohesive visual identity that feels both nostalgic and contemporary. This project effectively positions the collaboration within a high-fashion context while remaining grounded in the authentic, tactile beauty of the outdoors, perfectly balancing luxury sensibilities with a soft, cinematic allure.
Project Moda Operandi · Fine Jewelry Campaign SS26
For the SS26 Fine Jewelry Campaign, Moda Operandi leans into a masterclass of editorial minimalism, stripping away extraneous noise to focus entirely on the sculptural power of high-end accessories. Through the lens of photographer Myrthe Giesbers, the collection is presented with a sharp, disciplined gaze that prioritizes the interaction between metallic surfaces and human form. The imagery utilizes a sophisticated studio strobe technique to sculpt light across skin, emphasizing the delicate luster of gold chains and the intricate facets of diamond settings. By pairing these refined pieces against high-contrast backdrops in deep black and saturated, vibrant blue, the campaign achieves a striking visual clarity that allows each earring, cuff, and necklace to command the frame. Model Erika Barletta brings a poised, serene intensity to the portraits, perfectly complemented by the sleek, modern hair styling by Ledora and the precise, nuanced makeup by Sasha Borax. The campaign employs a mix of intimate, tight-frame portraiture and clean-lined full-body shots, effectively balancing commercial accessibility with an elevated fashion sensibility. From the wet-look hair styling to the strategic use of sheer, bold textiles, every element of the production is calibrated to ensure the jewelry remains the protagonist, resulting in a cohesive, luxurious aesthetic that underscores Moda Operandi’s position as a curator of sophisticated, contemporary design.
Project Moda Operandi · Holiday 2025
For their Holiday 2025 campaign, Moda Operandi leans into a masterclass of aspirational leisure, seamlessly blending luxury fashion with the sun-drenched, textural allure of a Mediterranean escape. Under the creative direction of Juliana Cala, the project captures a sophisticated narrative of travel and style, featuring the striking presence of model Skye Blendermann. Photographed by Maxime La, the imagery utilizes soft natural light and the warmth of a desaturated, earthy palette to evoke a sense of quiet luxury. The campaign aesthetic, defined by an editorial and lifestyle sensibility, masterfully juxtaposes high-end silhouettes against rustic, architectural backdrops. From intricate crochet and delicate tulle to vibrant floral prints and sleek satin, each frame is a study in tactile elegance. The work frequently utilizes 35mm film and analogue techniques, which imbue the visuals with a nostalgic, cinematic quality that feels both timeless and grounded. Whether positioning metallic sandals beside a turquoise pool or capturing a silhouette against weathered stucco, the photography celebrates a harmonious balance between refined, clean composition and organic spontaneity. This collection of imagery functions not just as a seasonal showcase for Moda Operandi, but as an evocative visual essay on the art of slow, stylish living, where the intersection of couture and candid reality creates an enduring impression of effortless, holiday-inspired grace.
Project Moda Operandi · CLUB MODA LA ISLA
CLUB MODA LA ISLA functions as a masterful exercise in luxury fashion editorial storytelling, capturing the breezy, sun-drenched essence of a Mediterranean escape. Through the lens of photographer Haris Farsarakis, the project leans into an elevated lifestyle aesthetic that pairs high-end garments with the raw, untamed beauty of coastal landscapes. Under the creative direction of Juliana Cala, the campaign finds its visual identity in a series of intimate portraits and full-length shots that emphasize texture and movement, from shimmering sequins and open-knit tunics to fluid silk dresses that catch the soft, golden hour glow. Model Gal Dahan anchors these vignettes, bringing a poised yet effortless presence to settings ranging from rocky seaside outcrops to minimalist concrete piers. The use of natural light is a recurring motif throughout the series, creating a soft, hazy atmosphere that highlights both the intricate details of the apparel and the rich, saturated color palettes of the collection. With grooming support from makeup artist Marita Politou, the imagery feels cohesive, polished, and deeply evocative of escapism. By blending commercial accessibility with the artistic rigor of an editorial portrait session, the project masterfully elevates the brand, positioning its pieces as essential components of a sophisticated, sun-soaked wardrobe while maintaining a narrative of timeless elegance and refined coastal living.
Project Moda Operandi · THE SKI SHOP IS OPEN
Moda Operandi leans into the intersection of high-altitude utility and runway elegance with its latest luxury fashion campaign, The Ski Shop Is Open. Through a series of sharply composed visual narratives, the project reimagines the apres-ski aesthetic by juxtaposing tactile, winter-ready textures against the stark, clinical precision of sporting environments. Photographer Jackie Kursel masterfully bridges the gap between cold-weather performance gear and high-end ready-to-wear, utilizing a mix of studio strobe and natural light to emphasize the deep pile of faux fur, the structured integrity of suede, and the intricate knitwear of balaclavas and sweaters. Featuring model Viktoriia Afanasieva, the campaign employs editorial minimalism to elevate standard winter attire, moving beyond mere functionality to offer a curated, fashion-forward perspective. The imagery oscillates between the playful, saturated geometry of inflatable ski tubes and blue benches against snow, and more intimate, controlled studio portraits that highlight sharp silhouettes and monochromatic palettes. With creative styling by Ledora and makeup artistry from Laramie, the campaign successfully elevates the narrative of winter sport, blending technical equipment with an refined, editorial lens that feels both nostalgic and distinctly contemporary. By balancing these vibrant, sporty accents with sophisticated, earthy tones, the project creates a cohesive visual identity that makes the cold-weather wardrobe feel as much like a style statement as a practical necessity.
Project Moda Operandi · MODA OPERANDI x TWP PF24
The MODA OPERANDI x TWP PF24 campaign presents the latest Pre-Fall collection through a series of editorial images. Creative direction by Juliana Cala and photography by Coni Tarallo define a minimalist aesthetic, setting the apparel against industrial, concrete-heavy backdrops and clean interior surfaces. The visuals focus on the fluid textures and tailored silhouettes of the garments, from wide-leg trousers to slip dresses. Featuring model Mily Reuter, the project leans into a refined, understated styling approach. The execution highlights architectural details and soft, natural light, utilizing techniques such as analogue film and minimalist framing to emphasize the collection’s clean lines. Supporting the visual narrative, hair styling by Adlena and makeup by Akiko Owada maintain the polished, contemporary look.
Project Moda Operandi · St. Agni Capsule Collection x Moda Fall 2025
Moda Operandi presents the St. Agni Capsule Collection for Fall 2025, a series of editorial fashion imagery featuring model Daria Danilenko. The campaign showcases a range of silhouettes, from high-collar coats and draped satin gowns to textured knitwear and leather separates, captured against a mix of deep black backgrounds and cool-toned metallic studio sets. The project features creative direction by Juliana Cala and photography by Maurizio Annese, who employs low-key chiaroscuro lighting alongside soft, diffused studio techniques. Makeup artistry by Tatyana L Harkoff complements the minimalist and polished aesthetic of the collection. The production focuses on highlighting fabric contrasts, ranging from metallic tinsel fringe and fluid silks to structural leather and ombré knit textures.
Project Moda Operandi · Fall 2025 Denim Guide
The Fall 2025 Denim Guide for Moda Operandi frames the season's collection through a series of editorial portraits. Creative direction by Juliana Cala and photography by Maurizio Annese anchor the project, which highlights high-waisted denim, structured leather, and tactile knitwear in outdoor settings. Executed with an emphasis on analogue film and natural light, the campaign leans into varied textures across its vertical compositions. The visual language oscillates between monochromatic, grainy portraiture and warm, daytime scenes featuring model Daria Danilenko. Supporting the styling are contributions from makeup artist Tatyana L Harkoff and Francesca Valente.
Project Moda Operandi · Pre Fall 2025
Moda Operandi presents the Pre Fall 2025 collection through a series of fashion portraits that emphasize fluid silhouettes and rich garment textures. The campaign, captured by photographer Max Hoell with creative direction by Juliana Cala, leans into a minimalist editorial aesthetic, juxtaposing structured studio setups against raw, urban backdrops. Model Aliz Menyhert fronts the collection, showcasing pieces ranging from draped midi dresses to patterned maxi skirts. The imagery utilizes natural light and a clean visual language to highlight intricate details, such as metallic accessories and botanical motifs, while maintaining a consistent vertical format. The production features hair styling by Line Bille and makeup by Laramie to complete the polished, warm-toned portraits.
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