Moda Operandi

Apr 2026

For their Holiday 2025 campaign, Moda Operandi leans into a masterclass of aspirational leisure, seamlessly blending luxury fashion with the sun-drenched, textural allure of a Mediterranean escape. Under the creative direction of Juliana Cala, the project captures a sophisticated narrative of travel and style, featuring the striking presence of model Skye Blendermann. Photographed by Maxime La, the imagery utilizes soft natural light and the warmth of a desaturated, earthy palette to evoke a sense of quiet luxury. The campaign aesthetic, defined by an editorial and lifestyle sensibility, masterfully juxtaposes high-end silhouettes against rustic, architectural backdrops. From intricate crochet and delicate tulle to vibrant floral prints and sleek satin, each frame is a study in tactile elegance. The work frequently utilizes 35mm film and analogue techniques, which imbue the visuals with a nostalgic, cinematic quality that feels both timeless and grounded. Whether positioning metallic sandals beside a turquoise pool or capturing a silhouette against weathered stucco, the photography celebrates a harmonious balance between refined, clean composition and organic spontaneity. This collection of imagery functions not just as a seasonal showcase for Moda Operandi, but as an evocative visual essay on the art of slow, stylish living, where the intersection of couture and candid reality creates an enduring impression of effortless, holiday-inspired grace.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion