Moda Operandi

May 2024

The Des Phemmes Resort 2025 collection, presented in collaboration with Moda Operandi, captures a sun-drenched coastal narrative. Photographer Alberto Alicata and creative director Salvo Rizza ground the campaign in a waterside setting, utilizing the texture of wooden docks and the reflective surfaces of lake water to highlight the collection’s focus on intricate embellishments and layered silhouettes. The imagery leans into a relaxed, high-summer aesthetic, featuring pieces adorned with iridescent paillettes, crystal rhinestones, and floral appliqués. The collection moves between playful resort wear and polished fashion editorial, marked by a warm color palette and the consistent use of hard, natural light to define shadows and emphasize the tactility of the garments. The project leans into a clean, editorial style, balancing technical precision with an informal outdoor spirit.