Moda Operandi: Des Phemmes Resort 2025 x Moda Operandi

May 2024

The Des Phemmes Resort 2025 collection, presented in collaboration with Moda Operandi, captures a relaxed coastal atmosphere through a series of sun-drenched fashion editorials. The campaign leans into a vibrant, high-texture aesthetic, featuring intricate sequin paillettes, crystal embellishments, and tie-dye motifs that shift through a palette of bright yellow, lime, and soft pastels. Photographer Alberto Alicata and creative director Salvo Rizza ground the collection in a waterside setting, utilizing natural light to accentuate the tactile details of the resort wear. The imagery follows a consistent narrative of lakeside leisure, punctuated by props such as surfboards and vintage-style loungers, which enhance the campaign's polished and candid tone.