Model in strapless dark blue midi dress wearing statement necklace against a vibrant red backdrop

Model wearing a pale yellow ruched dress and holding a red clutch while standing against a dark wall

Model in a white off-the-shoulder dress with long gloves standing against a bright orange wall

Model in strapless pleated blue dress wearing metallic bracelets standing against a ridged metal shutter.

Model in black sweater and floral skirt against a solid red background

Model wearing a blue bandeau top and red shorts with a pink jacket pulled back against a plain white studio background.

Model in white dress with long grey gloves posing against an orange brick wall for Moda Operandi Pre Fall 2025.

Model with blonde curly hair wearing a strapless patterned blue and white dress standing outdoors on a sidewalk

Model seated on the floor wearing a gathered taupe dress against a white background

Model Aliz Menyhert wearing a strapless dark dress and silver pendant necklace against a solid red studio background.

Moda Operandi Pre Fall 2025 2025

About

Moda Operandi presents the Pre Fall 2025 collection through a series of fashion portraits that emphasize fluid silhouettes and rich garment textures. The campaign, captured by photographer Max Hoell with creative direction by Juliana Cala, leans into a minimalist editorial aesthetic, juxtaposing structured studio setups against raw, urban backdrops. Model Aliz Menyhert fronts the collection, showcasing pieces ranging from draped midi dresses to patterned maxi skirts. The imagery utilizes natural light and a clean visual language to highlight intricate details, such as metallic accessories and botanical motifs, while maintaining a consistent vertical format. The production features hair styling by Line Bille and makeup by Laramie to complete the polished, warm-toned portraits.