Moda Operandi: Pre Fall 2025

May 2025

Moda Operandi presents the Pre Fall 2025 collection through a series of fashion portraits that emphasize fluid silhouettes and rich garment textures. The campaign, captured by photographer Max Hoell with creative direction by Juliana Cala, leans into a minimalist editorial aesthetic, juxtaposing structured studio setups against raw, urban backdrops. Model Aliz Menyhert fronts the collection, showcasing pieces ranging from draped midi dresses to patterned maxi skirts. The imagery utilizes natural light and a clean visual language to highlight intricate details, such as metallic accessories and botanical motifs, while maintaining a consistent vertical format. The production features hair styling by Line Bille and makeup by Laramie to complete the polished, warm-toned portraits.

Editorial, Vertical, Clean

Natural light

Lookbook