Moda Operandi: Fall 2025 Denim Guide

Sep 2025

The Fall 2025 Denim Guide for Moda Operandi frames the season's collection through a series of editorial portraits. Creative direction by Juliana Cala and photography by Maurizio Annese anchor the project, which highlights high-waisted denim, structured leather, and tactile knitwear in outdoor settings. Executed with an emphasis on analogue film and natural light, the campaign leans into varied textures across its vertical compositions. The visual language oscillates between monochromatic, grainy portraiture and warm, daytime scenes featuring model Daria Danilenko. Supporting the styling are contributions from makeup artist Tatyana L Harkoff and Francesca Valente.

Editorial, Vertical, Monochrome

Natural light, Analogue / film

Lookbook