Moda Operandi: MODA OPERANDI x TWP PF24

May 2024

The MODA OPERANDI x TWP PF24 campaign presents the latest Pre-Fall collection through a series of editorial images. Creative direction by Juliana Cala and photography by Coni Tarallo define a minimalist aesthetic, setting the apparel against industrial, concrete-heavy backdrops and clean interior surfaces. The visuals focus on the fluid textures and tailored silhouettes of the garments, from wide-leg trousers to slip dresses. Featuring model Mily Reuter, the project leans into a refined, understated styling approach. The execution highlights architectural details and soft, natural light, utilizing techniques such as analogue film and minimalist framing to emphasize the collection’s clean lines. Supporting the visual narrative, hair styling by Adlena and makeup by Akiko Owada maintain the polished, contemporary look.

Editorial, Clean, Horizontal

Natural light

Lookbook