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·MODA OPERANDI x TWP PF24

Model Mily Reuter posing in a light blue maxi dress against a textured grey wall for Moda Operandi x TWP PF24 campaign.

Model wearing short sleeve top and long skirt posing in front of gridded windows

Model Mily Reuter in a light blue oversized tailored suit, striped shirt, and black sunglasses in a diptych fashion portrait.

Diptych of model Mily Reuter in a dark button-down shirt and trousers for Moda Operandi x TWP Pre-Fall 2024 campaign.

Model wearing a pale blue slip dress seated on industrial metal steps against a concrete wall

Model wearing a dark buttoned shirt dress and grey socks sitting against a white wall.

Moda Operandi MODA OPERANDI x TWP PF24 2024

About

The MODA OPERANDI x TWP PF24 campaign presents the latest Pre-Fall collection through a series of editorial images. Creative direction by Juliana Cala and photography by Coni Tarallo define a minimalist aesthetic, setting the apparel against industrial, concrete-heavy backdrops and clean interior surfaces. The visuals focus on the fluid textures and tailored silhouettes of the garments, from wide-leg trousers to slip dresses. Featuring model Mily Reuter, the project leans into a refined, understated styling approach. The execution highlights architectural details and soft, natural light, utilizing techniques such as analogue film and minimalist framing to emphasize the collection’s clean lines. Supporting the visual narrative, hair styling by Adlena and makeup by Akiko Owada maintain the polished, contemporary look.