Moda Operandi

May 2024

Moda Operandi presents the Pre-Fall 2024 collection in collaboration with TWP, captured through a series of minimalist editorial images. The campaign, under the creative direction of Juliana Cala, centers on model Mily Reuter within a stripped-back, industrial setting defined by concrete textures and geometric shadows. Photographer Coni Tarallo utilizes natural light, including both soft diffusion and hard directional rays, to highlight the fluid tailoring and silk textiles of the collection. The project maintains a consistent aesthetic across its vertical and horizontal compositions, leaning into a clean, editorial look that emphasizes architectural garment details. With hair styling by Adlena and makeup by Akiko Owada, the imagery relies on a desaturated palette to frame the focus on the collection's contemporary lines and nuanced layering.

Editorial, Clean, Horizontal

Natural light

Designer Fashion

Lookbook