ME+EM: ME+EM Summer Campaign

May 2025

The ME+EM Summer Campaign frames the brand’s seasonal fashion collection through a sequence of editorial and commercial imagery. Featuring model Malgosia Bela, the project captures the collection’s focus on tailored co-ords, fluid satin silhouettes, and textured knits against both urban London settings and minimalist studio backdrops. Photographer Marie Deteneuille employs a mix of high-contrast natural light and soft, diffused studio lighting to emphasize the fabric qualities and relaxed tailoring. Styled by Kate Phelan, the campaign balances vibrant saturated color palettes with neutral earthy tones. Hair by Kota Suizu and makeup by Mel Arter provide a polished aesthetic that complements the structural details of the garments. The production also features casting by Simone Schofer and nail artistry by Pebbles Aikens.

Vertical, Warm, Commercial, Clean

Natural light

Advertising Campaign