ME+EM
ME+EM Summer Campaign
May 2025
The ME+EM Summer Campaign presents a sophisticated look at seasonal fashion through a mix of outdoor editorial photography and controlled studio portraiture. The imagery features model Malgosia Bela showcasing the brand’s latest tailoring, including fluid wide-leg trousers, bouclé tweed jackets, and structured blazers that emphasize relaxed, contemporary silhouettes. The project channels a warm, high-contrast aesthetic. Shot by photographer Marie Deteneuille, the campaign leverages natural light to cast deep shadows against urban architectural backdrops, contrasting sharply with the clean, minimalist studio portraits that highlight fabric textures through soft, diffused lighting. Styling by Kate Phelan defines the collection with a focus on monochromatic co-ords and layered neutral tones. Additional credits include hair by Kota Suizu, makeup by Mel Arter, casting by Simone Schofer, and nails by Pebbles Aikens.
Vertical, Warm, Commercial, Clean
Natural light
Designer Fashion
Advertising Campaign
