ME+EM: ME+EM Winter Campaign
Brand
Date
Sep 2024
Description
The ME+EM Winter Campaign captures a collection of tailored seasonal separates through a series of urban vignettes. Featuring model Saskia de Brauw, the imagery leans into a blend of earthy tones and high-contrast monochrome frames to document the textures and silhouettes of the season's outerwear and knitwear. Photographed by Cass Bird and styled by Kate Phelan, the campaign uses natural light to animate city streets, featuring candid movement and classic architectural backdrops. The editorial focus highlights the interplay of layered tailoring and playful, tactile materials through the lens of analogue film and clean, high-contrast compositions.
Style
Vertical, Editorial
Techniques
Natural light
Industries
Background
Street
Context
Advertising Campaign
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