ME+EM
ME+EM Winter Campaign
Sep 2024
The ME+EM Winter Campaign captures a series of urban-focused fashion portraits, featuring model Saskia de Brauw traversing city streets in a collection defined by layered tailoring and tactile outerwear. Photographed by Cass Bird and styled by Kate Phelan, the campaign employs natural light to highlight textures ranging from heavy wools and corduroys to vibrant knitwear. Moving through wet pavements and historical architectural backdrops, the visuals lean into a playful, editorial aesthetic. The production benefits from the collaborative work of hair stylist Syd Hayes and makeup artist Vassilis Theotokis, while manicures were provided by Pebbles Aikens. The campaign utilizes a mix of warm-toned commercial imagery and monochrome analogue film, emphasising the structured silhouettes of the seasonal collection.
Vertical, Editorial
Natural light
Designer Fashion
Street
Advertising Campaign
