ME+EM: ME+EM September/October Social

Sep 2025

The ME+EM September/October Social campaign captures the transition into autumn through a series of candid, street-style editorial portraits. Shot on location in a bustling urban environment, the series highlights the brand’s focus on high-quality tailoring, utilizing layering and tactile fabric contrasts—ranging from heavy wool coats and leather sets to delicate patterned midi dresses. Photographer Johnson Lui frames the collection against natural city backdrops, incorporating elements of everyday life, such as street markets and local storefronts, to ground the fashion in a documentary-leaning aesthetic. Makeup artist Andrew Colvin complements the styling with a clean, polished beauty look that stands up to the varying intensities of natural light. The campaign emphasizes versatility and texture, making use of warm tones and sharp silhouettes to define the seasonal offering.