ME+EM
ME+EM September/October Social
Brand
Date
Sep 2025
Description
The ME+EM September/October Social campaign captures a series of editorial street-style looks set against a bustling urban backdrop. Photographed by Johnson Lui, the series documents the brand's autumn collection through a lens of candid movement and high-contrast layering. The imagery channels a documentary aesthetic, utilizing natural light to accentuate the tactile qualities of wool, leather, and tweed tailoring. Makeup artist Andrew Colvin maintains a clean, refined palette that complements the architectural lines of the city setting. The campaign shifts between high-contrast hard light and warm, diffused tones to highlight the seasonal transition within the fashion retail space.
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