ME+EM: ME+EM Sept/Oct Social
Brand
Date
Sep 2025
Description
ME+EM presents its September/October social campaign, a series of street-style fashion portraits capturing transitional autumn wardrobes in an urban environment. The photography leans into documentary-style framing, documenting a model navigating city markets and busy sidewalks while highlighting the tactile layering of heavy knitwear, leather tailoring, and seasonal outerwear. Photographed by Johnson Lui, the series utilises natural daylight and hard sunlight to emphasize texture and architectural depth. With makeup artistry by Andrew Colvin, the editorial aesthetic remains clean and polished, prioritising candid motion and authentic city-life details.
Style
Lifestyle
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