ME+EM
ME+EM Sept/Oct Social
Sep 2025
ME+EM presents a seasonal social campaign capturing autumn-winter transitions through an editorial lens. Photographed by Johnson Lui, the series leans into a candid, street-style aesthetic that documents layered silhouettes against bustling urban backdrops. Each portrait emphasizes tactile material choices, from oversized wool coats and tailored blazers to leather ensembles and seasonal knitwear, set against city market scenes and street architecture. Utilizing a combination of natural light and hard, angular sunlight, the imagery highlights the interplay of textures—contrasting heavy tailoring with delicate patterns and relaxed accessories. Makeup artist Andrew Colvin maintains a polished, understated beauty aesthetic that complements the collection's refined, modern approach to everyday city dressing.
Lifestyle
