McDonald's

Jun 2026

McDonald's celebrates the upcoming FIFA World Cup 2026 with a global campaign featuring legendary football athletes David Beckham, Lamine Yamal, and Ronaldinho Gaúcho. The project spans a variety of settings, moving from the brand's iconic drive-thru windows and restaurant interiors to vibrant outdoor spaces where the players engage with branded tournament merchandise. Developed by Wieden+Kennedy New York, the campaign bridges the gap between historical tournament moments and contemporary lifestyle scenes. The production employs a live-action technique, blending natural lighting with cinematic grading to highlight both the athletes' casual interactions and high-energy football sequences.

Horizontal

Fast Food

FIFA World Cup

TVC / TV Commercial