McDonald's: Lucky Penny
Brand
Date
Oct 2025
Description
McDonald's presents Lucky Penny, a live-action commercial spot that follows a young boy’s journey through a typical school day. The narrative captures subtle moments of discovery, tracking his movement from a suburban sidewalk to the classroom and locker room. The production leans into cinematic lighting to ground the school setting, maintaining a grounded tone throughout. The project was produced by Wild Gift, focusing on a narrative-driven approach to the brand's creative.
Style
Horizontal, Cinematic
Color
Charcoal
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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