McDonald's
Cheese Marathon
Brand
ProjectCheese Marathon
Date
Mar 2026
Description
McDonald’s 'Cheese Marathon' is a fast food campaign that features three young men in a spirited pursuit of a giant wheel of cheese across a expansive, mountainous landscape. The spot makes use of wide cinematic framing to capture the journey across the rolling, grassy terrain. Produced by GREATERGOOD, the commercial employs a desaturated color palette and live-action technique to establish its distinct visual tone. The narrative focus remains on the kinetic chase set against an overcast sky.
Style
Horizontal, Cinematic, Desaturated
Industries
Fast Food
Color
Crimson
Jet Black
Pure White
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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