McDonald's: PART ONE | 4WDrive-Thru | That's How We Macca's

Dec 2025

McDonald's 'PART ONE | 4WDrive-Thru' campaign captures a road-trip narrative centered on outdoor exploration and camaraderie. The commercial follows a group of friends as they transition from a local restaurant visit to an off-road journey through diverse landscapes. The execution relies on live-action techniques, incorporating handheld driving perspectives and cinematic aerial sequences. With a warm color palette and natural lighting, the film leans into the aesthetics of adventure travel to document the group's traverse across mountainous and wooded terrain. The project was developed by agency DDB Group Aotearoa with production, post-production, and sound services provided by Good Oil.

Horizontal, Cinematic, Warm

Drone footage

Fast Food

Retail Storefront

TVC / TV Commercial