McDonald's
McDonalds x Nike
Jun 2026
McDonald’s and Nike collaborate on this multi-format commercial campaign featuring Devin Booker. The project utilizes a documentary-style approach, placing the athlete against expansive desert landscapes and rugged outdoor terrain. The production leans into an analogue aesthetic, characterized by handheld camerawork and natural light that accentuates the earthy tones of the environment. Creative direction for the campaign was led by Wieden+Kennedy and Schofield's Flowers. Post-production and editing services were provided by Mackcut. The series spans both vertical and horizontal compositions, capturing Booker in a range of settings from park benches to arid mountain overlooks.
Documentary, Vertical, Warm
Analogue / film, Natural light
Advertising Campaign
