Marine Serre
Marine Serre's avant-garde luxury fashion campaigns, lookbooks and editorial imagery
Featured Marine Serre projects
This week's top Marine Serre projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Marine Serre · "Borderline" Spring 2023 Ad Campaign
The Marine Serre Borderline Spring 2023 ad campaign masterfully leans into an intersection of high-fashion editorialism and raw, athletic performance. By utilizing a stark, high-key white background, the creative team strips away all environmental noise, allowing the collection to exist in a vacuum that feels both minimalist and intensely focused. The campaign utilizes a high-contrast black-and-white aesthetic that highlights the intricate details of the signature crescent moon branding while celebrating the human form through a diverse cast, including Sevdaliza, Kelegh Moutome, and Alexis Chaparro. This portrait-heavy approach channels a sense of refined power, where the clothes are presented as technical extensions of the models’ own physicality. The visual execution relies heavily on studio strobe lighting to emphasize muscular definition and fabric texture, resulting in a series of sharp, graphic compositions that feel deeply intentional. With expert styling by Benoit Bethume, the series balances technical precision with a quiet, undeniable edge. Through the lens of these editorial portraits, the brand manages to articulate its vision of the modern uniform: one that is as much about structural integrity and athletic motion as it is about luxury fashion house branding. It is a calculated exercise in reductionism, proving that when the visual field is cleared of distraction, the interplay between identity, ink, and iconic design becomes the sole, powerful focus of the narrative.
Project Marine Serre · Marine Serre S/S 26 Men's Lookbook
The Marine Serre S/S 26 men's and women's collection is captured in a comprehensive editorial lookbook that emphasizes garment construction and textile innovation. Against a stark, minimalist white backdrop, the series focuses on the label's signature interplay of textures, ranging from utilitarian denim and leather panels to fluid satin and vibrant floral prints. The imagery employs clean studio lighting to highlight the intricate patchwork, hardware details, and precise tailoring inherent in the seasonal silhouettes. The project features photography by Mark Pillai, with creative vision and fashion styling led by Benoit Bethume. The editorial aesthetic is anchored by sleek, polished grooming and precise hair styling by Josephine Brignon, alongside refined makeup artistry by Janeen Witherspoon. Casting by William Lhoest and detailed manicures by Anais Cordevant round out the production, presenting the collection through a series of portrait and motion-oriented frames.
Project Marine Serre · Marine Serre Ground Control 2024 Collection
Marine Serre’s Ground Control 2024 collection campaign explores the intersection of high fashion and utilitarian aesthetics. Captured against the backdrop of expansive, harvested agricultural fields, the series leans into editorial photography that contrasts the brand’s signature moon-patterned garments and intricate tailoring with rustic, earthy landscapes. The visual narrative is anchored by scenes of group portraiture, featuring a mix of technical apparel, sheer textiles, and detailed metallic accessories. The project utilizes natural light to emphasize the textures of both the clothing and the curated props, such as ornate rugs, motorcycles, and vintage furniture. Styling by Benoit Bethume plays a central role, layering graphic prints against minimalist and structured silhouettes. The imagery maintains a clean, cinematic quality, with casting by William Lhoest that brings together a diverse ensemble of models, including Erik van Gils, Jia Kim, Lidia Judickaite, Momo Ndiaye, and Rouguy Faye.
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