Marine Serre
Marine Serre's avant-garde luxury fashion campaigns, lookbooks and editorial imagery
Featured Marine Serre projects
This week's top Marine Serre projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Marine Serre · "Borderline" Spring 2023 Ad Campaign
The Marine Serre Borderline Spring 2023 ad campaign masterfully leans into an intersection of high-fashion editorialism and raw, athletic performance. By utilizing a stark, high-key white background, the creative team strips away all environmental noise, allowing the collection to exist in a vacuum that feels both minimalist and intensely focused. The campaign utilizes a high-contrast black-and-white aesthetic that highlights the intricate details of the signature crescent moon branding while celebrating the human form through a diverse cast, including Sevdaliza, Kelegh Moutome, and Alexis Chaparro. This portrait-heavy approach channels a sense of refined power, where the clothes are presented as technical extensions of the models’ own physicality. The visual execution relies heavily on studio strobe lighting to emphasize muscular definition and fabric texture, resulting in a series of sharp, graphic compositions that feel deeply intentional. With expert styling by Benoit Bethume, the series balances technical precision with a quiet, undeniable edge. Through the lens of these editorial portraits, the brand manages to articulate its vision of the modern uniform: one that is as much about structural integrity and athletic motion as it is about luxury fashion house branding. It is a calculated exercise in reductionism, proving that when the visual field is cleared of distraction, the interplay between identity, ink, and iconic design becomes the sole, powerful focus of the narrative.
Project Marine Serre · Marine Serre S/S 26 Men's Lookbook
The Marine Serre S/S 26 men's and women's collection is captured in a comprehensive editorial lookbook that emphasizes garment construction and textile innovation. Against a stark, minimalist white backdrop, the series focuses on the label's signature interplay of textures, ranging from utilitarian denim and leather panels to fluid satin and vibrant floral prints. The imagery employs clean studio lighting to highlight the intricate patchwork, hardware details, and precise tailoring inherent in the seasonal silhouettes. The project features photography by Mark Pillai, with creative vision and fashion styling led by Benoit Bethume. The editorial aesthetic is anchored by sleek, polished grooming and precise hair styling by Josephine Brignon, alongside refined makeup artistry by Janeen Witherspoon. Casting by William Lhoest and detailed manicures by Anais Cordevant round out the production, presenting the collection through a series of portrait and motion-oriented frames.
Project Marine Serre · Marine Serre Ground Control 2024 Collection
Marine Serre’s Ground Control 2024 collection campaign explores the intersection of high fashion and utilitarian aesthetics. Captured against the backdrop of expansive, harvested agricultural fields, the series leans into editorial photography that contrasts the brand’s signature moon-patterned garments and intricate tailoring with rustic, earthy landscapes. The visual narrative is anchored by scenes of group portraiture, featuring a mix of technical apparel, sheer textiles, and detailed metallic accessories. The project utilizes natural light to emphasize the textures of both the clothing and the curated props, such as ornate rugs, motorcycles, and vintage furniture. Styling by Benoit Bethume plays a central role, layering graphic prints against minimalist and structured silhouettes. The imagery maintains a clean, cinematic quality, with casting by William Lhoest that brings together a diverse ensemble of models, including Erik van Gils, Jia Kim, Lidia Judickaite, Momo Ndiaye, and Rouguy Faye.
Project Marine Serre · 'The Source' 2026 Ad Campaign
The Source 2026 ad campaign for luxury fashion house Marine Serre masterfully navigates the intersection of streetwear subversion and high-end editorial minimalism. Captured through the lens of photographer Sarah Piantadosi, the imagery channels a moody, atmospheric aesthetic that feels both intimate and grand, utilizing the backdrop of Paris’s Hôtel Grand Mazarin to ground the collection in a narrative of quiet sophistication. With talent provided by Ester Expósito and Momo Ndiaye, the project leans into a visual language defined by high-contrast environments and intentional textural play, from the glossy sheen of dark marble flooring to the tactile softness of sage green chevron upholstery. The campaign elegantly balances lifestyle portraiture with precise commercial product photography, using both natural light and studio strobe techniques to accentuate the house’s signature crescent moon motif across leather, denim, and satin. Whether focusing on a macro detail of a crystal-embellished slingback or a wider cinematic portrait, the execution remains rooted in a disciplined, clean composition. By weaving together sharp editorial frames with a deliberate color palette of muted pinks, deep blacks, and earthy tan tones, the creative team has produced a cohesive brand statement that feels contemporary yet timeless. This series succeeds by placing the product within a living, breathing space, allowing the garments to read as essential components of a refined, modern lifestyle.
Project Marine Serre · 'The Source' Campaign
Marine Serre continues to redefine the intersection of heritage and innovation with The Source, a campaign that masterfully articulates the brand’s signature lunar aesthetic through a lens of curated editorial minimalism. Captured by photographer Sarah Piantadosi, the imagery functions as both a high-fashion statement and a study in textural contrast, oscillating between the clean, structured lines of a minimalist interior and the rich, moody depths of a chiaroscuro-inspired studio environment. By juxtaposing the sharp, geometric precision of the iconic crescent moon motif with vibrant monochromatic palettes, the campaign highlights the tactile nature of Marine Serre’s latest collection. Whether through the bold, saturated reds of form-fitting bodysuits or the soft, natural light gracing elegant pointed-toe pumps, every frame is meticulously composed to showcase craftsmanship. The casting, overseen by Adrian Bernal, brings an essential human element to the luxury fashion house’s narrative, with performances from Ester Exposito and Momo Ndiaye anchoring the otherwise ethereal, high-concept photography. With expert hair styling from Olivier Noraz and precise makeup artistry by Thierry Do Nascimento, the campaign leans into a sophisticated, lifestyle-driven dialogue. This project effectively bridges the gap between commercial appeal and artistic intent, proving that even the most grounded, architectural settings can serve as a potent backdrop for the unapologetically distinct, future-facing vision that has come to define Marine Serre in the modern fashion landscape.
Project Marine Serre · Fall 2026
Marine Serre’s Fall 2026 campaign is a masterclass in eclectic luxury, seamlessly bridging the gap between archival reverence and forward-thinking streetwear aesthetics. Photographed by Arash Khaksari, the collection leverages editorial portraiture to explore the tension between structured, utilitarian silhouettes and the brand’s signature surrealist motifs. Across the series, the imagery leans into a refined, tactile dialogue, featuring models such as Ambre Roumeau and Nyaluak Gatluak who navigate a landscape of high-fashion juxtaposition. Under the discerning eye of stylist Benoit Bethume, the collection comes alive through deliberate object-laden compositions, where the mundane meets the monumental—think miniature horns, ceramic doves, and bundles of fresh grapes interacting with intricate lace, reflective chainmail, and upcycled garment-label collages. The visual execution relies heavily on natural light to capture the nuanced textures of faux fur, sheer layering, and structured denim, while select studio strobe work adds a cinematic edge to the bold color-blocked backgrounds. Each frame acts as a study in poise, emphasizing the brand's iconic crescent moon logo as a unifying thread within a broader, maximalist narrative. By grounding complex, avant-garde designs in minimalist, textured studio environments, the campaign channels a sophisticated, timeless energy that positions the Marine Serre woman as a deliberate curator of her own artful, and distinctly modern, reality.
Project Marine Serre · 'Heartbeat' Spring 2024 Ad Campaign
The Marine Serre Heartbeat Spring 2024 ad campaign reimagines the luxury fashion house's signature aesthetic by grounding its avant-garde ethos within the rhythms of everyday life. Captured through the lens of photographer Reto Schmid, the campaign leans into a grounded, cinematic realism that juxtaposes high-fashion sensibilities with the mundane settings of grocery aisles, flower shops, and local hair salons. With creative direction from Marine Serre herself, the project functions as an editorial exploration of identity and ritual, utilizing a vivid, saturated palette to elevate these familiar environments into sophisticated backdrops. The imagery features talent Winnie Harlow and Alassane Diong, whose presence brings a dynamic, human element to the structured, crescent-heavy designs. Stylist Benoit Bethume orchestrates the looks, blending the iconic moon-patterned silhouettes with clean, modern tailoring that feels both timeless and distinctly contemporary. By employing live-action techniques and harnessing soft natural light, the series avoids the sterility often found in luxury advertising, instead opting for a narrative-driven approach. The result is a cohesive, lifestyle-forward collection of images that prioritize texture and authenticity. Through the expert contributions of Estelle Hayatou on hair and Lindzy on makeup, the campaign maintains a polished, editorial edge, successfully bridging the gap between high-concept luxury fashion houses and the relatable, heartbeat-like cadence of global urban culture.
Project Marine Serre · Sempre Legati Ad Campaign
The Sempre Legati ad campaign for Marine Serre masterfully navigates the intersection of raw, elemental landscapes and the house's signature high-fashion vernacular. Set against the weathered, atmospheric backdrop of Étretat, France, the imagery captures a dialogue between structural precision and the rugged texture of the natural world. Photographer Ben Toms leans into a deliberate editorial minimalism, utilizing soft natural light to emphasize the sharp, tailored silhouettes of charcoal suits and form-fitting dresses that define the brand's aesthetic. The campaign effectively positions Marine Serre as a pillar of luxury fashion, where the iconic crescent moon monogram becomes a grounding motif amidst the muted, grey skies and pebbled shorelines. By juxtaposing the refined, cinematic quality of the subjects against the stone piers and ocean vistas, the work achieves a sophisticated, moody resonance. The styling, executed with precision, highlights the interplay of vibrant patterned bustiers against monochromatic tailoring, further elevated by sleek hair and statement gold-toned jewelry. Every frame functions as an exercise in balance, as the cinematic composition transforms the coastal location into an extension of the label's identity. Through thoughtful creative direction, the project elevates the humble lifestyle shot into a compelling narrative, proving that the brand's vision remains deeply rooted in both refined craftsmanship and a serene, atmospheric intensity that commands the viewer’s attention.
Project Marine Serre · Fall 2025 Ad Campaign
The Marine Serre Fall 2025 Ad Campaign serves as a masterclass in luxury fashion house branding, blending high-concept editorial narratives with a grounded, lifestyle sensibility. Captured by photographers Julia et Vincent with cinematography by Adrian Lallau, the project leans into a cool-toned, cinematic aesthetic that prioritizes texture and architectural precision. The visual language oscillates between the controlled environment of studio strobe setups and the airy, evocative atmosphere of natural light interiors. Models Dalton and Vincent Lacrocq navigate these spaces with a stoic elegance, highlighting the collection's hallmark crescent moon motif across varied fabrications—from faux fur and leather to delicate knitwear. With meticulous styling by Benoit Bethume, the imagery emphasizes the structural integrity of the brand’s accessories, particularly the structured handbags featuring polished gold hardware. The set design by Enzo Selvatici, characterized by herringbone flooring and period moldings, provides a clean, sophisticated contrast to the playful repetition of the brand's iconic patterns. This campaign effectively bridges the gap between commercial appeal and artistic editorial, utilizing subtle, directional lighting to draw the eye toward the finer details of the garments. The collaboration results in a cohesive, polished series that reaffirms the brand’s identity while showcasing the versatility of its seasonal offerings through sharp, intentional composition and a restrained, elegant color palette.
Project Marine Serre · 'Afternoon in Los Angeles' Fall 2025 Ad Campaign
The Marine Serre Fall 2025 campaign, titled Afternoon in Los Angeles, masterfully captures the essence of luxury fashion houses through a series of evocative, cinematic portraits. Shot by photographers Julia & Vincent, this high-fashion editorial campaign leans into a moody, low-key chiaroscuro aesthetic that elevates the brand’s signature motifs. By utilizing cool-toned natural light and striking studio strobe techniques, the imagery transforms everyday interiors into architectural canvases, where vertical blinds cast dramatic, linear shadows across modern furniture and vibrant blue carpeting. The visual narrative centers on structured leather silhouettes and the label's iconic patterned tights, with the styling by Benoit Bethume highlighting sharp, geometric contrasts against the softness of lace and sheer curtains. With creative direction from Marine Serre, the project features models Bella Hadid and Dalton, whose poised expressions and deliberate poses ground the campaign in a sleek, minimalist tradition. Hair stylist Pablo Kuemin and makeup artist Carole Colombani contribute to the polished, monochromatic intensity of the subjects, while set designer Enzo Selvatici curates an environment that feels both expansive and intimately controlled. Through the use of live-action technique and precise composition, the campaign successfully bridges the gap between commercial product photography and high-concept portraiture, reinforcing Marine Serre’s unique position in the contemporary fashion landscape through a sophisticated and highly refined visual language.
Project Marine Serre · "Heads or Tails: Act 3" Ad Campaign
The latest campaign from Marine Serre, titled Heads or Tails: Act 3, masterfully captures the essence of luxury fashion through a lens of nocturnal introspection. Directed with a sharp focus on mood and texture, the campaign leans into an editorial aesthetic that feels both intimate and expansive. Photographers Julia et Vincent lean heavily into low-key lighting and chiaroscuro techniques to heighten the dramatic tension within a series of dimly lit, atmospheric interiors. Against the backdrop of rain-streaked urban cityscapes, the work creates a compelling contrast between the cold, blue-toned night and the warm, saturated crimson of plush velvet furnishings and decadent silk textiles. Through the poised performances of models Dalton DuBois and Jiaxing Li, the campaign explores a sophisticated, cinematic narrative that lingers in the memory. Styled by Benoit Bethume, the collection comes to life with precision, emphasizing the intricate details of Marine Serre's signature crescent moon motifs and structured silhouettes. The set design, meticulously crafted by Enzo Selvatici, provides a refined, tactile environment that elevates every frame, while makeup by Carole Colombani and hair by Pablo Kuemin add an essential layer of sharp, polished intensity. Ultimately, this fashion project succeeds as a cohesive visual piece, blending commercial appeal with a cinematic depth that feels distinctly contemporary, grounded in its moody composition and commitment to high-end artistic execution.
Project Marine Serre · Holiday 2025 Ad Campaign
Marine Serre’s Holiday 2025 campaign presents a duality of aesthetic execution, blending high-concept surrealism with intimate, documentary-style imagery. The fashion editorial leans into a dreamlike narrative, utilizing VFX and CGI to place models in oversized, whimsical environments. These outdoor scenes feature snowy landscapes and expansive blue skies, where the brand’s signature crescent moon motif is integrated into fantastical compositions involving giant accessories and ornamental sculptures. Contrasting this artistic approach, the campaign incorporates a series of nostalgic family portraits and indoor vignettes. Captured with a raw, analogue film aesthetic, these shots utilize visible grain and natural light to evoke a 1970s sentiment. The project features creative direction by Marine Serre and models including Fleur Lecommandoux, who appears across both the surreal outdoor editorials and the candid, documentary-style holiday scenes.
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