Marine Serre

Sep 2025

The Marine Serre Fall 2025 campaign, titled Afternoon in Los Angeles, masterfully captures the essence of luxury fashion houses through a series of evocative, cinematic portraits. Shot by photographers Julia & Vincent, this high-fashion editorial campaign leans into a moody, low-key chiaroscuro aesthetic that elevates the brand’s signature motifs. By utilizing cool-toned natural light and striking studio strobe techniques, the imagery transforms everyday interiors into architectural canvases, where vertical blinds cast dramatic, linear shadows across modern furniture and vibrant blue carpeting. The visual narrative centers on structured leather silhouettes and the label's iconic patterned tights, with the styling by Benoit Bethume highlighting sharp, geometric contrasts against the softness of lace and sheer curtains. With creative direction from Marine Serre, the project features models Bella Hadid and Dalton, whose poised expressions and deliberate poses ground the campaign in a sleek, minimalist tradition. Hair stylist Pablo Kuemin and makeup artist Carole Colombani contribute to the polished, monochromatic intensity of the subjects, while set designer Enzo Selvatici curates an environment that feels both expansive and intimately controlled. Through the use of live-action technique and precise composition, the campaign successfully bridges the gap between commercial product photography and high-concept portraiture, reinforcing Marine Serre’s unique position in the contemporary fashion landscape through a sophisticated and highly refined visual language.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion