Marine Serre: Holiday 2025 Ad Campaign

Dec 2025

Marine Serre’s Holiday 2025 campaign presents a duality of aesthetic execution, blending high-concept surrealism with intimate, documentary-style imagery. The fashion editorial leans into a dreamlike narrative, utilizing VFX and CGI to place models in oversized, whimsical environments. These outdoor scenes feature snowy landscapes and expansive blue skies, where the brand’s signature crescent moon motif is integrated into fantastical compositions involving giant accessories and ornamental sculptures. Contrasting this artistic approach, the campaign incorporates a series of nostalgic family portraits and indoor vignettes. Captured with a raw, analogue film aesthetic, these shots utilize visible grain and natural light to evoke a 1970s sentiment. The project features creative direction by Marine Serre and models including Fleur Lecommandoux, who appears across both the surreal outdoor editorials and the candid, documentary-style holiday scenes.

Editorial, Vertical

Advertising Campaign