Marine Serre

Dec 2025

Marine Serre’s Holiday 2025 campaign presents a duality of aesthetics, juxtaposing high-concept surrealism with nostalgic documentary photography. The campaign features editorial imagery that leverages VFX and 3D rendering to place models in dreamlike, gravity-defying scenarios—such as riding giant footwear or interacting with oversized accessories against snowy landscapes. These artistic compositions utilize clean daylight and a vibrant color palette to highlight the brand's iconic crescent moon motif. Contrasting this polished, imaginative work is a series of documentary-style captures that evoke a 1970s aesthetic. Shot on analogue film with visible grain, these images depict candid, intimate family moments and holiday traditions. With creative direction by Marine Serre and featuring model Fleur Lecommandoux, the project bridges experimental fashion photography with warm, retro-inspired portraiture to define the season.

Editorial, Vertical

Luxury Fashion Houses

Advertising Campaign