Marine Serre
Fall 2025 Ad Campaign
Jul 2025
The Marine Serre Fall 2025 Ad Campaign serves as a masterclass in luxury fashion house branding, blending high-concept editorial narratives with a grounded, lifestyle sensibility. Captured by photographers Julia et Vincent with cinematography by Adrian Lallau, the project leans into a cool-toned, cinematic aesthetic that prioritizes texture and architectural precision. The visual language oscillates between the controlled environment of studio strobe setups and the airy, evocative atmosphere of natural light interiors. Models Dalton and Vincent Lacrocq navigate these spaces with a stoic elegance, highlighting the collection's hallmark crescent moon motif across varied fabrications—from faux fur and leather to delicate knitwear. With meticulous styling by Benoit Bethume, the imagery emphasizes the structural integrity of the brand’s accessories, particularly the structured handbags featuring polished gold hardware. The set design by Enzo Selvatici, characterized by herringbone flooring and period moldings, provides a clean, sophisticated contrast to the playful repetition of the brand's iconic patterns. This campaign effectively bridges the gap between commercial appeal and artistic editorial, utilizing subtle, directional lighting to draw the eye toward the finer details of the garments. The collaboration results in a cohesive, polished series that reaffirms the brand’s identity while showcasing the versatility of its seasonal offerings through sharp, intentional composition and a restrained, elegant color palette.
Editorial, Lifestyle
Natural light
Luxury Fashion Houses, Fashion
Associated creatives
