Marine Serre

Oct 2024

Marine Serre’s Ground Control 2024 collection campaign explores the intersection of high fashion and utilitarian aesthetics. Captured against the backdrop of expansive, harvested agricultural fields, the series leans into editorial photography that contrasts the brand’s signature moon-patterned garments and intricate tailoring with rustic, earthy landscapes. The visual narrative is anchored by scenes of group portraiture, featuring a mix of technical apparel, sheer textiles, and detailed metallic accessories. The project utilizes natural light to emphasize the textures of both the clothing and the curated props, such as ornate rugs, motorcycles, and vintage furniture. Styling by Benoit Bethume plays a central role, layering graphic prints against minimalist and structured silhouettes. The imagery maintains a clean, cinematic quality, with casting by William Lhoest that brings together a diverse ensemble of models, including Erik van Gils, Jia Kim, Lidia Judickaite, Momo Ndiaye, and Rouguy Faye.

Editorial, Vertical

Natural light

Advertising Campaign