Marine Serre

Oct 2024

Marine Serre’s Ground Control 2024 collection campaign is presented through a series of editorial compositions set against vast, harvested agricultural fields. The imagery leans into a narrative of modern utility and rustic contrast, pairing the brand’s signature crescent-moon motifs and intricate technical apparel with unexpected props such as motorcycles, wooden loungers, and fresh produce. Shot in natural daylight, the campaign maintains a clean, earthy aesthetic that highlights the textures of the collection’s layered garments and eclectic prints. Styled by Benoit Bethume, the production features hair by Ali Pirzadeh and makeup by Janeen Witherspoon, with casting directed by William Lhoest. The project captures a diverse ensemble of talent, including Erik van Gils, Jia Kim, Lidia Judickaite, Momo Ndiaye, and Rouguy Faye, across an open-air landscape that bridges minimalist fashion portraiture with cinematic environmental elements.

Editorial, Vertical

Natural light

Advertising Campaign