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·Marine Serre Ground Control 2024 Collection

Models wearing patterned apparel posing around a motorcycle under an overcast sky for Marine Serre Ground Control 2024

Woman wearing long black dress, yellow sunglasses and chunky necklace holding yellow melon in rural landscape

Five models posing with a sport bike in a dry field outdoors under an overcast sky

Black woman wearing a black garment embellished with charms, holding a loaf of bread in a wheat field

Woman in a black coat holding grapes over a seated man in a grey suit on a chair in a harvested field

Group of models posing outdoors holding patterned flags wearing Marine Serre collection clothing

Four models posing in patterned garments in a dry harvested field with white fabric draped on the ground.

Man wearing a black patterned suit and yellow sunglasses seated on a chair in a harvested field

Group of models posing in an outdoor field on a patterned rug with a dog and vintage car for Marine Serre Ground Control 2024

Group of diverse models posing in a rural field next to a parked motorcycle, featuring Marine Serre Ground Control 2024 collection.

Marine Serre Marine Serre Ground Control 2024 Collection 2024

About

Marine Serre’s Ground Control 2024 collection campaign explores the intersection of high fashion and utilitarian aesthetics. Captured against the backdrop of expansive, harvested agricultural fields, the series leans into editorial photography that contrasts the brand’s signature moon-patterned garments and intricate tailoring with rustic, earthy landscapes. The visual narrative is anchored by scenes of group portraiture, featuring a mix of technical apparel, sheer textiles, and detailed metallic accessories. The project utilizes natural light to emphasize the textures of both the clothing and the curated props, such as ornate rugs, motorcycles, and vintage furniture. Styling by Benoit Bethume plays a central role, layering graphic prints against minimalist and structured silhouettes. The imagery maintains a clean, cinematic quality, with casting by William Lhoest that brings together a diverse ensemble of models, including Erik van Gils, Jia Kim, Lidia Judickaite, Momo Ndiaye, and Rouguy Faye.