Marine Serre

Oct 2025

The latest campaign from Marine Serre, titled Heads or Tails: Act 3, masterfully captures the essence of luxury fashion through a lens of nocturnal introspection. Directed with a sharp focus on mood and texture, the campaign leans into an editorial aesthetic that feels both intimate and expansive. Photographers Julia et Vincent lean heavily into low-key lighting and chiaroscuro techniques to heighten the dramatic tension within a series of dimly lit, atmospheric interiors. Against the backdrop of rain-streaked urban cityscapes, the work creates a compelling contrast between the cold, blue-toned night and the warm, saturated crimson of plush velvet furnishings and decadent silk textiles. Through the poised performances of models Dalton DuBois and Jiaxing Li, the campaign explores a sophisticated, cinematic narrative that lingers in the memory. Styled by Benoit Bethume, the collection comes to life with precision, emphasizing the intricate details of Marine Serre's signature crescent moon motifs and structured silhouettes. The set design, meticulously crafted by Enzo Selvatici, provides a refined, tactile environment that elevates every frame, while makeup by Carole Colombani and hair by Pablo Kuemin add an essential layer of sharp, polished intensity. Ultimately, this fashion project succeeds as a cohesive visual piece, blending commercial appeal with a cinematic depth that feels distinctly contemporary, grounded in its moody composition and commitment to high-end artistic execution.

Editorial, Cinematic

Low-key / chiaroscuro, Natural light

Luxury Fashion Houses, Fashion, Fashion