Ludovic de Saint Sernin
Ludovic de Saint Sernin S/S 25: Paige by Maxime La
May 2025
The Ludovic de Saint Sernin Spring/Summer 2025 campaign explores an intimate, character-driven aesthetic through the lens of photographer Maxime La. Featuring model Paige Reifler, the series moves through diverse interiors, oscillating between the structured, warm tones of wood-paneled rooms and the candid, high-contrast atmosphere of nighttime vehicle portraits. Creative directors Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs steer the visual narrative toward a blend of minimalism and texture, emphasizing the collection's lace-up corset detailing and leather craftsmanship. The imagery utilizes a mix of soft natural light and pointed flash to highlight both the seasonal apparel and the brand’s accessory range, which includes varied shoulder bags. Hair stylist Chiao Chenet contributes to the deliberate, relaxed framing throughout.
Editorial, Vertical, Warm, Clean
Luxury Fashion Houses
Advertising Campaign
