Longchamp presents its Spring 2025 lookbook, a series of studio portraits showcasing the season’s latest accessories and apparel. The collection leans into rich color palettes, pairing burgundy and hot pink garments with signature structured handbags and geometric-patterned silk scarves.
Shot by photographer Christina Fragkou with styling by Fanny Ourevitch, the campaign utilizes a clean, minimalist aesthetic. The imagery features models posed against pale pink paneled sets, utilizing soft, diffused natural light to emphasize the tactile quality of the velvet and knit fabrics.
Additional credits include set design by Herve Sauvage, hair styling by Pierre Saint Sever, and makeup artistry by Karin Westerlund.
